Exciting opportunity to own and manage the sportsbook vertical, including event coverage, content curation, user experience, and promotional campaigns. Responsibilities Develop and implement a strategic plan to grow the sportsbook offering across key markets, with a focus on player behaviour, emerging sports trends, and local preferences. Ensure comprehensive and timely coverage of global and regional sporting events (e.g., EPL, NBA, UFC, PBA, FIBA, etc.). Manage the sportsbook calendar and coordinate with traders to optimize content scheduling. Work with internal or third-party trading teams to define and manage odds models, betting markets, and betting limits. Analyse betting margins and implement strategies to ensure competitive yet profitable offerings. Monitor odds accuracy, availability, and suspensions across events to reduce player complaints and maximize uptime. Analyse betting patterns, player preferences, and market demand to guide content and campaign strategies. Collaborate with CRM and marketing teams to deliver sportsbook-specific bonuses, promotions, and loyalty campaigns. Work closely with Product, CRM, BI, VIP, Risk, and Compliance teams to ensure a seamless, compliant, and player-friendly experience. Monitor betting behaviour to identify potential fraud, abuse, or arbitrage in coordination with the risk and fraud team. Ensure sportsbook offerings and promotions comply with local laws and regulatory. Define, track, and report on sportsbook KPIs, including GGR, turnover, margin, bet count, active users, and campaign ROI. Deliver weekly and monthly performance reviews and forecasting reports to management. If you have run a sportsbook and have knowledge of the Philippines market please get in touch for more details. 

Pentasia are supporting an operator in their search for a highly skilled Senior Display Marketing Executive to be based in their Gibraltar office to deliver results that align with their overall marketing goals.  Key Responsibilities Campaign Execution & Optimisation: Lead the end-to-end execution of programmatic campaigns across platforms such as The Trade Desk, Xandr, Teads, Taboola, Sportradar, Genius, Google Ads, CM360. Ensure campaigns are executed according to plan, and continuously optimise targeting, bidding, and creatives to achieve maximum performance. Strategic Planning & Cross-Channel Collaboration: Collaborate with internal teams such as Brand, Creative, and Data to ensure that programmatic campaigns are aligned with broader marketing initiatives. Align campaign execution with wider marketing strategies, product launches, promotions, and brand messaging. Agency Partnership & Direction: Lead relationships with external media agencies, providing detailed campaign briefs, performance goals, and creative direction. Ensure agencies adhere to performance expectations, maintain delivery accuracy, and report actionable insights. Qualifications and Skills Bachelor's degree in Marketing, Business, Communications, or a related field. A minimum of 2-4 years of hands-on experience in digital marketing, with a focus on display and programmatic advertising. Proven ability to manage high-budget campaigns and complex media-plans. Strong analytical skills, with experience using data to optimise campaign performance and improve key metrics such as ROI and CAC. If this sounds like you, please get in touch for a chat!

Our client a large South East Asian operator is looking to expand its operations in South Africa and is looking for a country manager to help drive this. They are acquiring a license and looking to build an operation in Cape Town.  This role is looking for a South African I-Gaming specialist who understands the legislation, the player behavior and the competitor landscape. as well as the media and marketing channels for player acquisition and retention. They are launching sportsbook and casino so experience in both is essential. If this sounds like your next adventure then please get in touch