Senior CRM Manager | Toronto | Hybrid | $120k-$150k D.O.E..
$120,000 to $150,000
Hybrid job
Marketing industry
North America
Job ref38394
Post DateJanuary 20, 2026
Role Overview
My client is a Toronto based Sweepstakes operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of our customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications. You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns. This is a hybrid role based in Toronto, requiring 3 in office days per week.
Key Responsibilities
Automated Flow Development
Requirements
What We Offer
My client is a Toronto based Sweepstakes operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of our customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications. You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns. This is a hybrid role based in Toronto, requiring 3 in office days per week.
Key Responsibilities
Automated Flow Development
- Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io.
- Support CRM strategy across the brand with tailored user journeys.
- Plan and deploy targeted in app and web app messages across all major touchpoints.
- Manage SMS campaigns for audiences without access to push notifications.
- Develop and execute A/B tests to refine messaging, timing, segmentation, and UX.
- Analyze results and implement data backed improvements.
- Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation.
- Create advanced audience segments using behavioral, demographic, and event based data.
- Personalize message content to enhance relevance and performance.
- Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders.
- Continuously optimize flows to improve engagement and ROI.
- Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations.
Requirements
- 3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries.
- Previous experience in sports betting, online casino, or daily fantasy sports environments.
- Strong understanding of A/B testing methodologies and statistical best practices.
- Experience with in app and web messaging ecosystems and tools.
- Ability to quickly build, modify, and troubleshoot flows based on business needs.
- Basic ability to write SQL (e.g., SQL Server) queries.
- Analytical mindset with experience evaluating CRM and engagement metrics.
- Excellent written communication skills and collaboration abilities.
- Working knowledge of APIs, event tracking, or basic HTML/CSS for template customization.
- Proficiency with Customer.io, including flow setup, liquid templates, and reporting.
What We Offer
- The opportunity to take end to end ownership of messaging and lifecycle strategy within a fast growing organization.
- A collaborative, supportive, and remote friendly team environment.
- Access to professional development and ongoing learning opportunities.
Austin Barber
Recruitment Consultant
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Senior CRM Manager | Toronto | Hybrid | $120k-$150k D.O.E.
Toronto, North America
$120,000 to $150,000
Role Overview
My client is a Toronto based Sweepstakes operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of our customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications. You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns. This is a hybrid role based in Toronto, requiring 3 in office days per week.
Key Responsibilities
Automated Flow Development
Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io.
Support CRM strategy across the brand with tailored user journeys.
In App, Web App & SMS Messaging
Plan and deploy targeted in app and web app messages across all major touchpoints.
Manage SMS campaigns for audiences without access to push notifications.
A/B Testing & Optimization
Develop and execute A/B tests to refine messaging, timing, segmentation, and UX.
Analyze results and implement data backed improvements.
Rapid Flow Deployment
Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation.
Segmentation & Personalization
Create advanced audience segments using behavioral, demographic, and event based data.
Personalize message content to enhance relevance and performance.
Performance Tracking & Reporting
Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders.
Continuously optimize flows to improve engagement and ROI.
Cross Functional Collaboration
Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations.
Requirements
3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries.
Previous experience in sports betting, online casino, or daily fantasy sports environments.
Strong understanding of A/B testing methodologies and statistical best practices.
Experience with in app and web messaging ecosystems and tools.
Ability to quickly build, modify, and troubleshoot flows based on business needs.
Basic ability to write SQL (e.g., SQL Server) queries.
Analytical mindset with experience evaluating CRM and engagement metrics.
Excellent written communication skills and collaboration abilities.
Bonus Points For:
Working knowledge of APIs, event tracking, or basic HTML/CSS for template customization.
Proficiency with Customer.io, including flow setup, liquid templates, and reporting.
What We Offer
The opportunity to take end to end ownership of messaging and lifecycle strategy within a fast growing organization.
A collaborative, supportive, and remote friendly team environment.
Access to professional development and ongoing learning opportunities.
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Toronto, North America
$120,000 to $140,000
About the Role
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Translate product requirements and high-fidelity designs into clean, functional, and responsive native interfaces
Partner with the Lead Product Manager, designers, and engineers to define interface contracts, drive product improvements, and deliver seamless user experiences
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Implement fluid animations and micro-interactions (using libraries like Reanimated) to ensure the app feels truly native and responsive
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4+ years of experience building and deploying production-ready applications
Deep understanding of React Native, including mobile navigation patterns (React Navigation) and complex state management
Experience with performance profiling (identifying frame drops, memory leaks, and bridge congestion)
Strong proficiency in modern JavaScript (ES6+) and TypeScript
Proven experience maintaining applications through App Store Connect and Google Play Console
Nice to have: Basic understanding of Swift and Kotlin and experience with testing frameworks (e.g., Jest, React Testing Library)
Why Join?
Competitive Compensation: We offer highly competitive compensation, trusting our top-tier team members to be experts in their field
Technical Autonomy: As the primary mobile developer, you will have a significant voice in our mobile architecture and tooling decisions
Tech Stack: Build with a modern, stable, and cutting-edge technology stack
Location: office is located in the beautiful and highly accessible Yorkville area, right in downtown Toronto
Accelerated Growth: Join a growing team on the ground floor, providing a unique opportunity to accelerate your career
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Senior Data Scientist- Sportsbook Risk Modeling | Remote
Remote, North America
Dependent on Experience
My client is looking for a seasoned specialist in Sportsbook Risk Control Modeling to help shape the core intelligence of their risk engine. In this role, you will design and implement advanced user profiling models, automate risk coefficient assignments, and uncover betting patterns that differentiate recreational players from professionals and syndicates.
Key Responsibilities
Risk Profiling & Modeling Roadmap
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Production-Ready ML Pipelines
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Strategy Optimization
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Technical Proficiency
Expert-level skills in Python/R and SQL, with hands-on experience in ML frameworks (XGBoost, LightGBM, or Deep Learning) for classification and anomaly detection.
Risk Modeling Experience
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Business Acumen
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Preferred Background
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