Senior Commercial Manager.
Pentasia has been appointed on an exclusive basis to support the recruitment of a new team based in Ceuta. This present the opportunity to join a very well respected company with exciting growth ambitions and be part of a very exciting future. As Senior Commercial Manager, you will take strategic ownership of growth and revenue performance across Spain, leading a high-impact team and working closely with senior stakeholders in marketing, product, compliance, and business intelligence. You will set the commercial direction for the region, bring best-in-class local expertise to cross-functional planning, and champion a player-first, performance-driven approach.
This role is pivotal in driving profitability and market leadership in Spain, acting as the senior voice on commercial performance, regional strategy, and future investment planning. You will also mentor and develop regional talent, playing a key part in building a world-class commercial function.
Experience in the Spanish gaming or digital consumer market would be highly desirable.
Key Responsibilities
Strategic Leadership & Market Growth
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Define and drive the long-term commercial strategy for Spain.
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Set market positioning, commercial priorities, and growth initiatives.
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Act as the senior commercial lead for the region in business planning and leadership forums.
Commercial Ownership & P&L Accountability
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Own regional commercial performance (player volumes, revenues, ROI), ensuring optimal use of budget.
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Manage trade-offs across investment and performance, collaborating with finance to forecast and reallocate spend for maximum impact.
Team Leadership & Capability Development
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Lead and develop a high-performing team of regional Growth Leads.
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Provide mentoring, capability building, and hands-on support in key projects.
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Help shape a collaborative culture within the wider commercial function.
Cross-Functional Leadership & Stakeholder Influence
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Act as the regional commercial authority in forums spanning acquisition, brand, product, promotions, and CRM.
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Champion regional needs in planning while aligning with global strategic objectives.
Market Expertise & Innovation
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Stay ahead of market trends, competitive threats, and regulatory developments.
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Use insights to inform go-to-market strategies, product localisation, and innovation opportunities.
Integrated Campaign Strategy
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Guide planning and execution of regional campaigns in collaboration with Brand, CRM, and Acquisition.
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Ensure activity is insight-led, locally resonant, and delivering against acquisition, retention, and revenue KPIs.
Governance, Risk & Compliance
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Own regional commercial compliance alongside Legal, Compliance, and Safer Gambling teams.
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Ensure all activity meets local regulatory standards and reinforces the organisation’s reputation as a safe and trusted operator.
Key Skills & Requirements
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Strategic Thinking: Proven experience shaping and executing commercial strategies across multiple markets. Ability to balance long-term growth vision with short-term performance delivery.
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Leadership Experience: Demonstrated success in leading, mentoring, and developing high-performing teams. Strong ability to motivate, coach, and set clear direction.
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Commercial Acumen: Strong grasp of business performance drivers and marketing ROI. Experienced in managing multimillion-euro budgets and making data-driven investment decisions.
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Market Expertise: Deep understanding of the Spanish market; experience in online gaming, gambling, or performance-led consumer industries is a plus.
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Stakeholder Management: Excellent communication and influencing skills, with confidence presenting to senior leadership and collaborating across business functions.
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Language Proficiency: Fluency in English and Spanish is essential.
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Analytical Skills: Skilled in performance reporting, budget forecasting, and data analysis. Advanced Excel/Google Sheets proficiency desirable.
Amelia Snuggs
Recruitment Consultant
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