Senior Acquisition Marketing Executive.
We are a crypto-first entertainment platform operating across casino, sportsbook, and prediction markets, built for a digital-native audience. Fast, innovative, and data-driven, we combine cutting-edge technology with high-performance growth strategies to shape the future of digital wagering. Our audience is global and crypto-savvy, and our acquisition engine is built on performance, creativity, and rapid experimentation.
The Opportunity:
We are seeking a Senior Acquisition Marketing Executive to scale and optimise our customer acquisition ecosystem. You will take ownership of key acquisition channels - paid media, affiliates, streamers, creators, influencers, and performance partnerships, with a focus on traffic quality, FTD growth, CPA efficiency, and long-term value. Working closely with the Head of Acquisition, you’ll help drive strategy, execution, and measurable growth in a highly performance-driven environment.
Key Responsibilities:
Acquisition & Growth
- Manage and optimise paid media, affiliates, programmatic, creators, and influencer channels.
- Identify, negotiate, and onboard new partners (agencies, affiliates, publishers, creators).
- Test and scale new channels, creatives, geographies, and partner models.
- Optimise budgets, bids, and payout structures to maximise ROI and player quality.
- Monitor competitor activity and emerging opportunities.
Performance & Analysis
- Own acquisition reporting and performance dashboards.
- Analyse FTDs, CPA, LTV, ROAS, retention, and incremental uplift.
- Conduct deep-dive reviews and recommend corrective or scaling actions.
- Deliver weekly and monthly performance insights with clear recommendations.
Partner & Cross-Functional Collaboration
- Manage affiliate, creator, and media partner relationships.
- Oversee commercial terms, incentives, tracking, and compliance.
- Collaborate with BI, CRM, creative, and product marketing to optimise attribution, onboarding, and messaging.
Testing & Optimisation
- Lead structured experimentation across creatives, offers, audiences, and geographies.
- Translate insights into scalable growth opportunities.
- Stay ahead of trends across crypto, Web3, esports, and creator ecosystems.
Required Experience:
- 2+ years in acquisition or performance marketing (iGaming, crypto, fintech, or similar performance-led environments preferred).
- Strong understanding of paid media, affiliate marketing, and creator partnerships.
- Proven ability to scale measurable acquisition channels.
- Advanced analytical skills; confident using Excel/Sheets and performance dashboards (SQL/GA/Looker/Tableau a plus).
- Commercially strong, with experience negotiating partner terms.
Amelia Snuggs
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