Our client is looking for a Performance marketing specialist who has a real understanding of how to drive acquisition of players to grey market Casino brands. You will be used to working under a Curacao or Anjouan type of license. This is a remote role based anywhere in Europe.
You will be delivery focused and commercially savvy and understand how to use guerrilla marketing techniques to stay ahead of the competition.
For a confidential conversation please get in touch.
Pentasia are supporting an iGaming Operator in their search for a Cyprus Country Director. In this role, you will lead the company’s online betting operations by driving acquisition, retention, CRM, promotions and overall digital strategy to grow revenue, improve customer experience, manage performance against KPIs and budgets, coordinate internal teams and external partners, ensure regulatory compliance, and lead the local team.
Key Responsibilities
Manage and oversee the company’s online operations
Develop and implement business and marketing strategies
Lead acquisition and retention activities
Plan and execute promotional campaigns and bonus offers
Monitor business performance, KPIs, and budgets
Analyse market trends, competition, and industry developments
Coordinate with internal teams and external partners
Optimize online operations and customer experience
Ensure compliance with regulatory and operational requirements
Lead and coordinate the local team
Requirements
Minimum 5 years of experience in the betting industry
Experience in a managerial or director-level position
Strong understanding of online operations and digital business
Experience with promotions, CRM activities, and online campaigns
Analytical mindset with experience working with KPIs and performance reports
Excellent organizational and leadership skills
Ability to make strategic decisions and manage teams effectively
Fluent English language skills
Preferred Qualifications
Experience working in regulated markets
Knowledge of the Cyprus market
Understanding of sports betting products
What We Offer
Opportunity to work in a stable and growing international company
Competitive salary and bonus structure
Professional growth and career development opportunities
Dynamic and professional working environment
If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information!
bryan.enriquez@pentasia.com
Job Description
Title: Senior Affiliate Manager
Location: Sliema (Hybrid: 2 days WFH)
Salary: Flexible (Depending on Experience)
Pentasia are supporting a dynamic and innovative organisation within the iGaming industry. A successful candidate will drive affiliate channel growth by acquiring and nurturing high-performing partners, optimising and scaling existing relationships through data-driven strategies and innovative commercial models, improving underperforming affiliates, managing campaigns, budgets, and CRM systems, and consistently delivering against KPIs while staying ahead of market trends and leveraging strong analytical, technical, and relationship-building skills.
Key Responsibilities:
Acquire and build strong relationships with new affiliates
Managing a portfolio of existing affiliates with a focus on performance optimisation
Continuously develop existing affiliate deals through innovation and new commercial structures
Work closely with low-performing affiliates to improve results and support key partners to further scale acquisition
Suggest and implement growth initiatives across affiliate channels
Stay up to date with affiliate marketing trends, regulations, and market changes
Ensure KPIs, traffic, and revenue targets are met or exceeded
Build and maintain strong relationships with key affiliates to maximise long-term partnerships
Manage multiple affiliate accounts while analysing data to drive continuous performance improvement
Manage affiliate platform CRM, commission structures, and budget allocation
Experience / Requirements:
Proven experience in affiliate marketing, with a strong focus on new customer growth
Demonstrated success managing and executing multi-channel affiliate campaigns
Strong analytical mindset with the ability to interpret data and make informed decisions
Excellent communication and relationship-building skills
Experience with Income Access, GA4, Ahrefs, Microsoft Business Suite, and Jira is a plus
Preferred skills:
Experience with HTML and CSS for landing pages and promotional materials
Strong understanding of pre-regulated market dynamics
Minimum 3 years’ experience in affiliate marketing with a successful track record in managing and optimising affiliate portfolio’s
What we offer?
Inspiring Workspace: Our HQ in Sliema, Malta, with fantastic sea views, shower facilities, and an open-plan working environment
Well-being Focus: Access to our Mental Well-Being Program
Rewards: Refer a Friend Bonus
Fitness: Discounted gym membership
Health & Wellness: Private Health Insurance, Dental Insurance, and wellness vouchers
Vibrant Culture: Regular social gatherings on our terrace, plus team and company events
Flexibility: Hybrid working model to support work-life balance
For a confidential conversation please apply and get in touch - bryan.enriquez@pentasia.com
Title: CRM Coordinator
Location: Copenhagen, Denmark (Hybrid)
Salary: Competitive (Depending on Experience)
Pentasia are supporting an industry leading Crypto Casino in their search for a CRM Coordinator to join their team in Copenhagen. The successful candidate will plan, deliver, and optimise Danish-language CRM campaigns across email and SMS to drive customer engagement, retention, and customer lifetime value, while analysing performance and collaborating with marketing and acquisition teams to deliver targeted, data-driven communications that support commercial growth.
Role and Responsibilities
Coordinate all Danish-language customer communications and content across the customer lifecycle
Develop and recommend campaign strategies, formats, and delivery plans to improve engagement and profitability
Support retention initiatives to increase customer lifetime value and reduce churn in the Danish market
Collaborate with content and marketing teams to plan promotional activity and campaign timing
Work closely with acquisition teams to align growth and retention strategies and support expansion into new markets
Source and develop relevant content for customer communications
Monitor, analyse, and report on email and SMS campaign performance (weekly and monthly KPIs)
Own and manage the promotion calendar for the Danish market
Work Experience and Skills
Experience in customer lifecycle and retention marketing within a digital subscription or regulated online industry
Hands-on experience with CRM platforms and data analytics tools
Fluent in Danish and English, both written and spoken
Experience working with creative teams (e.g., design, content production)
Strong understanding of retention marketing principles
Industry knowledge in gaming, entertainment, or sports is beneficial but not essential
Personal Qualities and Behavioural Traits
Strong team player with the ability to collaborate across departments
Excellent communication and stakeholder management skills
Highly organised with strong attention to detail
Able to prioritise effectively and consider broader business impact
Comfortable working in a fast-paced, performance-driven environment
If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information!
bryan.enriquez@pentasia.com