About the Role

We are looking for a Programmatic Media Buyer to plan, execute, and optimize data-driven digital advertising campaigns across programmatic channels. This role requires a strong analytical mindset, hands-on experience with ad tech platforms, and the ability to collaborate closely with internal and external stakeholders to deliver measurable performance results.

You will be responsible for managing the full lifecycle of programmatic campaigns, from strategy and setup to optimization, reporting, and continuous improvement, ensuring efficiency, scalability, and alignment with business objectives.

Key Responsibilities

• Collaborate with internal teams and stakeholders to develop comprehensive programmatic media buying strategies, including ad formats, audience targeting, SSP selection, bidding logic, and budget allocation.

• Plan, execute, and manage programmatic campaigns across multiple ad tech platforms, ensuring best practices in setup, tracking, and delivery.

• Launch and optimize campaigns by actively managing bids, win rates, CPMs, pacing, and inventory quality to achieve predefined performance goals.

• Monitor live campaigns daily, making real-time adjustments to improve delivery, optimize toward CPI/CPA targets, and ensure budget efficiency.

• Identify performance trends, uncover optimization opportunities, and iterate on strategies based on data insights and campaign results.

• Troubleshoot campaign issues related to delivery, tracking, creatives, targeting, or performance, ensuring minimal disruption and maximum efficiency.

• Prepare and present clear, structured, and insightful performance reports, highlighting results, learnings, and the business impact of programmatic efforts.

• Maintain strong relationships with partners, platforms, and vendors, including negotiating rates, inventory access, and campaign conditions when needed.

• Ensure accuracy and attention to detail across campaign setup, QA processes, tracking implementation, and reporting.

Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field (preferred, but not mandatory with relevant experience).

• Minimum of 2 years of hands-on experience in programmatic advertising or media buying roles.

• Strong understanding of programmatic buying concepts, including DSPs, SSPs, RTB, bidding strategies, and performance metrics.

• Excellent written and verbal communication skills, with the ability to explain complex programmatic concepts to both technical and non-technical stakeholders.

• Proven negotiation skills and experience working with vendors, platforms, or media partners.

• High level of attention to detail to ensure accurate execution, measurement, and reporting.

• Ability to manage multiple campaigns simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Strong analytical and problem-solving skills, with a data-driven approach to decision-making and optimization.

Nice to Have

• Experience working with multiple DSPs and ad tech platforms.

• Familiarity with performance-driven KPIs such as CPA, CPI, ROAS, and LTV.

• Experience in industries such as iGaming, e-commerce, fintech, or mobile apps.

• Comfort working in agile, performance-oriented teams.

What We Offer

• A dynamic, performance-driven environment with room for growth and ownership.

• Exposure to complex, high-scale programmatic campaigns.

• Collaboration with cross-functional teams and senior stakeholders.

• Competitive compensation aligned with experience and performance.