Marketing Manager Mexico.

€40000 to €50000
Remote job
Marketing industry
LATAM
Job ref38714
Post DateApril 10, 2026

About the role:

This position is focused on leading and executing fully integrated marketing initiatives for an iGaming project operating in Mexico. Based onsite in Mexico City, the role requires a well-rounded marketer who can combine strategic thinking with hands-on execution. The person in this role will oversee the full marketing journey, from market analysis and channel selection to local activations and performance tracking. Acting as a key local representative, they will build strong relationships with partners and providers while ensuring that all marketing activities deliver measurable results and align with market dynamics.

Main Responsibilities:

  • Develop and execute 360° marketing strategies across online and offline channels, ensuring compliance with iGaming regulations.
  • Plan and implement local campaigns, including events, sponsorships, promotions, and partnerships with venues such as restaurants, bars, and entertainment locations.
  • Select and manage the most effective mix of marketing channels to reach target audiences.
  • Oversee the entire marketing funnel, from user acquisition to retention and loyalty initiatives.
  • Build and manage relationships with local media, agencies, and communication platforms (e.g., SMS, radio, outdoor advertising).
  • Negotiate and assess partnerships to ensure strong return on investment.
  • Conduct audience research, segmentation, and behavioral analysis; run surveys and focus groups to test messaging and campaign approaches.
  • Define KPIs, monitor performance, and optimize campaigns based on data insights.
  • Coordinate internal teams and external partners to ensure smooth execution of marketing activities.
  • Maintain a structured roadmap and actively manage day-to-day marketing operations.

Desired experience:

  • Minimum of 4 years in marketing roles, ideally within iGaming, betting, or entertainment (industry experience is a strong advantage but not strictly mandatory).
  • Proven experience delivering integrated campaigns across digital and offline channels.
  • Strong knowledge of the Mexican market, including media landscape and consumer behavior.
  • Experience in partnerships, local activations, and event marketing.
  • Solid analytical skills with experience tracking KPIs and optimizing campaign performance.
  • Strong organizational and project management abilities.
  • Native-level Spanish and advanced English (C1) required.
  • Strong communication, negotiation, and relationship-building skills (highly valued).
Adam Hall

Adam Hall

Recruitment Consultant

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