Role Overview
We are seeking a Marketing Lead to shape and deliver acquisition and retention strategies that strengthen customer loyalty, reactivation, and multi-product engagement. Reporting into senior commercial leadership, this role will focus on designing and implementing personalised initiatives that maximise player retention.

The successful candidate will create and execute strategies that ensure customers receive timely, relevant rewards and incentives. Working closely with cross-functional teams (CRM, Acquisition, Product, Performance), you will deliver data-driven campaigns designed to increase player engagement, loyalty, and adoption of promotional offerings.

Key Responsibilities:

• Promotional Strategy Development: Lead the evolution of promotional strategies by analysing customer data and identifying optimal moments in the lifecycle to deploy incentives. Ensure initiatives drive engagement and retention while optimising for return on investment.

• Retention & Loyalty Campaigns: Develop and execute targeted retention campaigns that reward long-term engagement. Partner with CRM, commercial, and performance teams to deliver compelling, timely loyalty rewards that drive repeat activity.

• Experimentation & Optimisation: Apply A/B testing and experimentation methods to continuously refine campaigns, offers, and retention strategies. Translate results into actionable insights that improve performance.

• Data-Driven Insights: Use customer behaviour and analytics to shape campaign strategies, tailoring loyalty initiatives to specific audience segments and lifecycle stages.

• KPI Tracking & Reporting: Own reporting on key metrics including retention rates, lifecycle performance, and ROI on promotional spend. Provide actionable insights and recommendations to senior stakeholders.

• Cross-Functional Collaboration: Work closely with teams across CRM, Acquisition, Business Intelligence, Product, Technology, and Commercial functions to ensure campaigns are aligned and seamlessly integrated into broader marketing strategies.

• Communication & Stakeholder Engagement: Share campaign performance updates, insights, and recommendations with leadership and cross-functional teams. Champion loyalty initiatives and ensure alignment with wider business objectives.

Key Skills & Requirements:

• Lifecycle Marketing Expertise: Proven experience in lifecycle or CRM marketing within the online gambling industry. Strong knowledge of retention, reactivation, and loyalty strategies.

• Customer Behaviour Analysis: Ability to interpret player behaviour and use insights to build data-driven retention and loyalty strategies.

• Promotional Strategy Experience: Skilled in developing and optimising incentive-based strategies (e.g., bonuses, free plays, rewards) to drive customer engagement and loyalty.

• Data-Driven Decision Making: Proficiency with analytics tools and strong ability to translate data into actionable strategies that improve customer value and campaign effectiveness.

• Experimentation & Testing: Experience designing and running A/B tests to optimise campaigns and customer journeys, with a focus on measurable improvements in player value and loyalty.

• Collaboration Skills: Ability to work effectively with multiple teams to deliver integrated retention and loyalty campaigns.

• Project Management: Strong organisational and project management skills, with a track record of running multiple initiatives simultaneously and in a timely manner.

• Communication & Reporting: Excellent written and verbal communication skills, with the ability to present complex findings clearly and persuasively to senior management.

• Industry Knowledge: deep understanding of the online gambling industry including current trends, retention practices and player behaviour.

• Problem-Solving: Strong analytical and problem-solving skills, with the ability to identify issues in the player lifecycle and focus on developing creative, data-led solutions to enhance engagement and increase loyalty.