Role Overview We are seeking a Marketing Lead to shape and deliver acquisition and retention strategies that strengthen customer loyalty, reactivation, and multi-product engagement. Reporting into senior commercial leadership, this role will focus on designing and implementing personalised initiatives that maximise player retention. The successful candidate will create and execute strategies that ensure customers receive timely, relevant rewards and incentives. Working closely with cross-functional teams (CRM, Acquisition, Product, Performance), you will deliver data-driven campaigns designed to increase player engagement, loyalty, and adoption of promotional offerings. Key Responsibilities: Promotional Strategy Development: Lead the evolution of promotional strategies by analysing customer data and identifying optimal moments in the lifecycle to deploy incentives. Ensure initiatives drive engagement and retention while optimising for return on investment. Retention & Loyalty Campaigns: Develop and execute targeted retention campaigns that reward long-term engagement. Partner with CRM, commercial, and performance teams to deliver compelling, timely loyalty rewards that drive repeat activity. Experimentation & Optimisation: Apply A/B testing and experimentation methods to continuously refine campaigns, offers, and retention strategies. Translate results into actionable insights that improve performance. Data-Driven Insights: Use customer behaviour and analytics to shape campaign strategies, tailoring loyalty initiatives to specific audience segments and lifecycle stages. KPI Tracking & Reporting: Own reporting on key metrics including retention rates, lifecycle performance, and ROI on promotional spend. Provide actionable insights and recommendations to senior stakeholders. Cross-Functional Collaboration: Work closely with teams across CRM, Acquisition, Business Intelligence, Product, Technology, and Commercial functions to ensure campaigns are aligned and seamlessly integrated into broader marketing strategies. Communication & Stakeholder Engagement: Share campaign performance updates, insights, and recommendations with leadership and cross-functional teams. Champion loyalty initiatives and ensure alignment with wider business objectives. Key Skills & Requirements: Lifecycle Marketing Expertise: Proven experience in lifecycle or CRM marketing within the online gambling industry. Strong knowledge of retention, reactivation, and loyalty strategies. Customer Behaviour Analysis: Ability to interpret player behaviour and use insights to build data-driven retention and loyalty strategies. Promotional Strategy Experience: Skilled in developing and optimising incentive-based strategies (e.g., bonuses, free plays, rewards) to drive customer engagement and loyalty. Data-Driven Decision Making: Proficiency with analytics tools and strong ability to translate data into actionable strategies that improve customer value and campaign effectiveness. Experimentation & Testing: Experience designing and running A/B tests to optimise campaigns and customer journeys, with a focus on measurable improvements in player value and loyalty. Collaboration Skills: Ability to work effectively with multiple teams to deliver integrated retention and loyalty campaigns. Project Management: Strong organisational and project management skills, with a track record of running multiple initiatives simultaneously and in a timely manner. Communication & Reporting: Excellent written and verbal communication skills, with the ability to present complex findings clearly and persuasively to senior management. Industry Knowledge: deep understanding of the online gambling industry including current trends, retention practices and player behaviour. Problem-Solving: Strong analytical and problem-solving skills, with the ability to identify issues in the player lifecycle and focus on developing creative, data-led solutions to enhance engagement and increase loyalty.  

I am hiring on behalf of a leading iGaming company seeking an AI Marketing & Automation Strategies professional to join their growing team in Manila, Philippines! Key Responsibilities: Deploy and manage AI-driven platforms to automate lifecycle campaigns, daily promos, and event-based messages (especially in sports betting and live games). Build automated workflows to push offers, bonuses, and content based on real-time sports schedules and betting activity. Integrate with tools like CRM systems, segmentation engines, and in-house gaming platforms. Create micro-segments using AI analysis of player data—behavior, game preferences, location, betting patterns, and transaction history. Deliver hyper-personalized experiences: dynamic promotions, tailored game content, push/email copy, and personalized bonus offers. Use machine learning insights to forecast customer behavior (churn, VIP potential, etc.) and predict market trends. Optimize marketing calendar by anticipating spikes around major sports events or league fixtures. Work closely with analytics and product teams to refine behavioral triggers and smart automation rules. Monitor performance of automated systems and campaign outcomes across all key channels. Design AI-driven promotional frameworks that align with daily or weekly sports calendars—Premier League, NFL, NBA, etc. Drive user engagement during live sports events through dynamic, automated campaigns triggered by game starts, goals, or odds shifts. Requirements: 4+ years in marketing automation, CRM, or AI-driven marketing, ideally in iGaming, betting, or sports tech. Experience with AI tools and platforms (e.g. Braze, Optimove, ChatGPT, Jasper, Mutiny, or custom-built agents). Familiarity with iGaming marketing funnels: from acquisition to reactivation, bonus campaigns, and player retention. Understanding of compliance requirements in regulated gaming markets. Comfortable with tools like Segment, Looker, Amplitude, SQL, or low-code automation platforms (Zapier, Make). Bonus if you have prior experience with live event marketing or working on sports calendars Apply now to join a dynamic team in Manila and shape the future of iGaming with AI.

My client is seeking an experienced Swedish iGaming Content Writer. Role Overview: This role is ideal for a skilled wordsmith with native-level Swedish fluency, a deep understanding of local culture, and a background in iGaming content creation. You’ll take charge of crafting compelling content across multiple channels to elevate the Sweden’s brand presence and performance. Key Responsibilities: Produce captivating content for:  - Email marketing content,  - Blog articles & product descriptions  - Social media posts & on-site messaging  Maintain and optimize high-quality static and dynamic content tailored for Swedish audiences Ensure content is aligned with our brand identity and based on research and performance metrics Use industry research tools to enhance and sharpen message delivery Stay ahead of market trends with competitor analysis and fresh content strategies Collaborate with teams, including Design, Acquisition, and CRM, to bring the Swedish content voice to life Proofread and edit content for clarity, accuracy, and impact Requirements: Native-level Swedish proficiency & fluent proficiency in English Exceptional written and verbal communication skills Strong editorial judgment and keen attention to detail Mandatory experience in the iGaming sector Familiarity with acquisition marketing, SEO, or CRM – a plus Genuine passion for sports and online gaming – considered a strong asset Ability to manage multiple projects and meet deadlines with grace Creative thinking, a collaborative attitude, and a proactive mindset This is more than just content; it’s your chance to energize the Swedish market with sharp messaging, cultural nuance, and digital flair. If you are looking to elevate your career further, you are based in Malta, have experience writing engaging content in the gambling industry for the Swedish market and you are native in Swedish then look no further and Apply Now!