Head of User Acquisition .
Head of User Acquisition – Web3 Casino, Sportsbook & Esports
Pentasia is assisting a next-generation Web3 entertainment brand in their search for a Head of User Acquisition. Working for a crypto-first casino and sportsbook designed for the new era of streaming, community, and borderless play. With strong backing and big ambitions, our vision is to set new standards in online betting and gaming. We’re looking for a sharp, energetic operator, someone who thrives on scaling user bases from zero to millions and can drive growth in competitive, fast-moving markets.
As Head of User Acquisition, you will take charge of the entire acquisition funnel, from strategy to execution and optimisation. You’ll create and manage the growth engine, leveraging data at every step to drive user acquisition across casino, sportsbook, esports, and crypto-gaming. This is a chance to lead expansion for a brand with global aspirations and meaningful financial upside.
Key Responsibilities:
Growth Strategy
- Design and implement a multi-channel user acquisition plan.
- Lead paid performance marketing across search, display, and programmatic.
- Drive growth through influencer, streamer, and affiliate partnerships.
- Harness community-driven channels (X, Telegram, Discord, Web3-native platforms).
- Explore crypto-native channels such as DEXs, DeFi, token collaborations, and airdrops.
- Work closely with creative/content teams to develop standout campaigns.
Execution & Partnerships
- Build and manage high-value affiliate and influencer networks.
- Collaborate with key figures in the Web3 and gaming ecosystem to expand reach.
- Deploy and optimise ad spend for maximum ROI.
- Partner with product, data, and content teams to improve conversion rates and campaign performance.
Funnel Ownership & KPIs
- Full responsibility for acquisition metrics including CAC, LTV, ROAS, and scale.
- Establish robust testing frameworks, attribution models, and cohort tracking.
- Recruit, manage, and inspire a high-performing acquisition team.
Requirements:
- 5–10+ years’ experience in growth marketing, performance acquisition, or senior commercial roles within online gaming, crypto, Web3, or sports betting.
- Demonstrated success in acquiring and retaining high-value users at scale in international markets.
- Strong network within affiliate, streaming, and Web3 communities.
- Highly data-driven, commercially minded, and KPI-focused.
- Entrepreneurial self-starter who thrives in high-growth, build-stage environments.
Nice to Have
- Previous experience scaling a Web3 or crypto gaming brand.
- Proficiency with platforms such as Voluum, HasOffers, Tune, Google Ads, TikTok Ads, etc.
- Strong personal presence or network within the crypto, gaming, or esports sectors.
Compensation & Benefits:
- Attractive base salary for senior-level talent.
- Highly competitive performance incentives.
- Equity / token participation in a fast-scaling brand.
- Global travel opportunities and resources to build top-tier teams and tools.
- Flexible, remote-first setup with access to international hubs.
Amelia Snuggs
Recruitment Consultant
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