Role Overview We are seeking a senior performance marketing leader with a proven track record in driving revenue growth across multiple channels and markets. This individual will lead, build, and optimize high-performing marketing teams, ensuring we consistently hit and exceed commercial targets. Key Requirements Core Skills & Experience • Performance Marketing Expertise: Deep background in media planning and buying across paid search, paid social, programmatic, and affiliate. • Commercial Acumen: Strong focus on delivering revenue targets and measurable ROI. • Analytical Mindset: Advanced ability to interpret data, optimize spend, and balance shortterm performance with long-term growth. • Team Leadership: Experience managing performance marketing teams across multiple channels, with proven ability to coach, scale, and drive accountability. Industry / Market Experience • Gaming / Gambling: Direct experience in online gaming/gambling verticals preferred. • Multi-Vertical Agility: Ability to adapt quickly to new industries; proven learning agility across multiple verticals acceptable if no direct gaming experience. • Geographies: Experience operating in both UK and US markets highly desirable. Personal Attributes • Results-driven and commercially minded. • Highly data-literate and comfortable with testing, iteration, and scaling. • Able to balance strategic leadership with hands-on performance oversight. • Fast learner with curiosity to understand new markets and user behaviors quickly. Success Measures • Revenue and ROI targets met or exceeded across markets and channels. • Scalable, structured performance marketing frameworks implemented. • High-performing team built and retained. • Strong pipeline of media and channel innovations tested and deployed.

A forward-thinking startup in the iGaming space, committed to building innovative gaming platforms that deliver seamless and immersive experiences to players worldwide. As we expand rapidly, we’re looking for passionate professionals to help grow our brand through data-driven marketing initiatives. Role Overview We are seeking a Performance Marketing Manager to lead our digital acquisition efforts and drive maximum ROI across multiple channels. This role will focus on managing paid media campaigns, optimising user acquisition, and leveraging analytics to boost campaign performance. The ideal candidate is a results-oriented digital marketer with experience in the iGaming industry and a strong analytical mindset. Key Responsibilities Plan, execute, and optimize performance marketing strategies across paid search, social media, display, programmatic, and affiliate channels. Manage advertising budgets to drive customer acquisition and retention while ensuring profitability. Monitor campaign performance, conduct A/B testing, and implement data-driven optimization strategies. Collaborate with creative teams to produce engaging ad creatives and high-converting landing pages. Partner with data analysts to track KPIs, identify trends, and make strategic marketing decisions. Optimize user funnels to enhance player engagement and lifetime value (LTV). Stay abreast of industry trends, competitor activity, and emerging marketing technologies. Ensure all campaigns comply with regulatory guidelines and responsible gaming policies. Requirements Proven experience in a performance marketing role within the iGaming industry. Strong expertise in running paid campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, and programmatic platforms. Proficiency with analytics tools such as Google Analytics, BI dashboards, and attribution platforms. Experience with CRM, retargeting, and customer segmentation strategies. Ability to analyze complex datasets and turn insights into actionable marketing strategies. Strong project management skills with the ability to manage multiple campaigns simultaneously. Familiarity with affiliate marketing and influencer partnerships is a plus. Knowledge of compliance regulations related to iGaming advertising. Preferred Qualifications Experience with SEO and organic growth initiatives. Understanding of blockchain technology and cryptocurrency marketing. Experience working in a startup environment with agile marketing teams. What We Offer Competitive salary with performance-based incentives. A dynamic startup culture where your ideas make an immediate impact. Opportunities for professional growth and career advancement. Flexible working arrangements. Employee benefits, including health insurance. If you are a data-driven marketer passionate about performance-based strategies in the iGaming sector, we want to hear from you. Join our growing team and help shape the future of gaming.

Head of User Acquisition – Web3 Casino, Sportsbook & Esports Pentasia is assisting a next-generation Web3 entertainment brand in their search for a Head of User Acquisition. Working for a crypto-first casino and sportsbook designed for the new era of streaming, community, and borderless play. With strong backing and big ambitions, our vision is to set new standards in online betting and gaming. We’re looking for a sharp, energetic operator, someone who thrives on scaling user bases from zero to millions and can drive growth in competitive, fast-moving markets. As Head of User Acquisition, you will take charge of the entire acquisition funnel, from strategy to execution and optimisation. You’ll create and manage the growth engine, leveraging data at every step to drive user acquisition across casino, sportsbook, esports, and crypto-gaming. This is a chance to lead expansion for a brand with global aspirations and meaningful financial upside. Key Responsibilities: Growth Strategy Design and implement a multi-channel user acquisition plan. Lead paid performance marketing across search, display, and programmatic. Drive growth through influencer, streamer, and affiliate partnerships. Harness community-driven channels (X, Telegram, Discord, Web3-native platforms). Explore crypto-native channels such as DEXs, DeFi, token collaborations, and airdrops. Work closely with creative/content teams to develop standout campaigns. Execution & Partnerships Build and manage high-value affiliate and influencer networks. Collaborate with key figures in the Web3 and gaming ecosystem to expand reach. Deploy and optimise ad spend for maximum ROI. Partner with product, data, and content teams to improve conversion rates and campaign performance. Funnel Ownership & KPIs Full responsibility for acquisition metrics including CAC, LTV, ROAS, and scale. Establish robust testing frameworks, attribution models, and cohort tracking. Recruit, manage, and inspire a high-performing acquisition team. Requirements: 5–10+ years’ experience in growth marketing, performance acquisition, or senior commercial roles within online gaming, crypto, Web3, or sports betting. Demonstrated success in acquiring and retaining high-value users at scale in international markets. Strong network within affiliate, streaming, and Web3 communities. Highly data-driven, commercially minded, and KPI-focused. Entrepreneurial self-starter who thrives in high-growth, build-stage environments. Nice to Have Previous experience scaling a Web3 or crypto gaming brand. Proficiency with platforms such as Voluum, HasOffers, Tune, Google Ads, TikTok Ads, etc. Strong personal presence or network within the crypto, gaming, or esports sectors. Compensation & Benefits: Attractive base salary for senior-level talent. Highly competitive performance incentives. Equity / token participation in a fast-scaling brand. Global travel opportunities and resources to build top-tier teams and tools. Flexible, remote-first setup with access to international hubs.