FastTrack CRM Manager.
Pentasia are supporting an international operator in their search for a FastTrack CRM Manager. In this role, you will serve as the global expert on the FastTrack CRM platform, leading its implementation, optimization, and adoption across markets. You will drive CRM strategy and execution by leveraging data and analytics to deliver personalized customer experiences and improve engagement and retention. You will collaborate cross-functionally to ensure alignment, maintain data integrity, and continuously enhance CRM processes in line with industry best practices.
Core Responsibilities
• Serve as the subject matter expert for the FastTrack CRM platform
• Lead the global implementation, optimization, and standardization of FastTrack
• Train and support CRM teams on tools, processes, and best practices
• Develop and execute CRM strategies for sports betting and casino operations
• Use data and analytics to drive personalized customer engagement and
retention
• Extract, analyse, and report on CRM data to generate actionable insights
• Collaborate with cross-functional teams and support local market adaptation
• Continuously improve CRM processes, tools, and strategies based on industry
trends
Experience / Requirements
• 3+ years experience in iGaming CRM / retention
• Hands-on experience with FastTrack CRM
• Strong understanding of:
- bonus mechanics
- wagering requirements
- player segmentation
• Experience managing multi-channel campaigns:
- Email
- SMS
- push notifications
- onsite messaging
• Strong analytical mindset
Nice to have
• SQL or data analysis skills
• Experience with sportsbook & casino products
• Experience working with VIP programs
If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information!
- bryan.enriquez@pentasia.com
Bryan Enriquez
Recruitment Consultant
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