CRM Manager | iGaming & Gambling | Onsite, Sao Paulo - Brazil.
CRM Manager (Sao Paulo, Brazil)
We are hiring a CRM Manager to join a fast-growing international iGaming company expanding its operations in Brazil.
This role will be responsible for leading CRM strategy, customer lifecycle management, retention initiatives, and engagement programs, ensuring sustainable growth, improved customer lifetime value, and strong player retention across the Brazilian market.
Key Responsibilities:
- Own and execute the CRM and customer lifecycle strategy for the Brazil market.
- Plan and manage CRM communication calendars and engagement campaigns across multiple channels.
- Develop customer segmentation models and personalized communication strategies.
- Build, optimize, and manage automated lifecycle journeys and trigger-based CRM workflows.
- Monitor retention, engagement, churn, conversion, and campaign performance metrics.
- Lead A/B testing initiatives to optimize messaging, incentives, customer journeys, and campaign effectiveness.
- Collaborate closely with Product, UX, Operations, VIP, Risk, Finance, and Compliance teams.
- Ensure CRM initiatives comply with regulatory requirements and responsible gaming standards.
- Generate performance reports, insights, and optimization recommendations for leadership.
Requirements:
- 5+ years of experience in CRM, retention, lifecycle marketing, customer engagement, or related areas.
- Proven experience managing CRM campaigns across Email, Push Notifications, SMS, WhatsApp, and In-App Messaging.
- Strong understanding of customer segmentation, lifecycle journey design, and automation strategies.
- Experience building automated CRM flows and trigger-based campaigns.
- Strong analytical skills with the ability to interpret retention, churn, conversion, and engagement data.
- Experience collaborating with Product, Operations, Data, UX, and Customer Support teams.
- Strong project management and execution capabilities.
- Ability to balance strategic planning with hands-on operational execution.
- Professional English communication skills.
Nice to Have:
- Experience within iGaming, Sports Betting, Online Casino, Fintech, E-commerce, or other high-frequency digital products.
- Experience with gamification and retention mechanics such as cashback, missions, loyalty programs, tournaments, rankings, and challenges.
- Experience with CRM automation platforms and customer data platforms (CDPs).
- Basic SQL knowledge and familiarity with BI and reporting tools.
- Experience managing bonus ROI, incentive costs, and anti-abuse controls.
- Experience supporting VIP retention and personalization strategies.
- Experience operating in regulated markets or compliance-heavy industries.
What We're Looking For:
- Strategic CRM leader with a strong focus on retention, engagement, and customer lifetime value.
- Data-driven professional who can turn insights into actionable CRM initiatives.
- Hands-on operator capable of executing campaigns while driving long-term strategy.
- Strong communicator who can collaborate effectively across multiple departments.
- Results-oriented professional who thrives in fast-paced and high-growth environments.
- Customer-centric mindset with a passion for creating engaging player experiences.
This is an excellent opportunity to join an international company during a key growth phase and play a strategic role in building and scaling CRM operations in Brazil.
Hiago Arantes
Recruitment Consultant
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