CRM Manager.

Flexible depending on experience
Remote job
Marketing industry
Europe
Job ref38264
Post DateJanuary 16, 2026

Job Title: CRM Manager
Location: Remote
Salary: Flexible depending on experience


Pentasia are currently supporting a rapidly growing Entertainment Platform in their search for a CRM Manager. In this role, you'll own and scale a full multi channel CRM retention engine that drives user engagement, emotional bonding, churn reduction, and LTV growth through data driven, personalized lifecycle, reactivation, and monetization flows across email, push, SMS, and in app.


Mission

  • Own and build the complete email and lifecycle retention engine.
  • Expand and optimize multi-channel CRM (push, SMS, in-app, behavioral triggers).
  • Increase retention, reduce churn, and drive higher LTV and engagement.
  • Reactivate churned and inactive users through personalized, monetization-focused flows.

Key Responsibilities

  • Design and own the full lifecycle email and CRM strategy (onboarding, activation, churn recovery, high-value and seasonal flows).
  • Build and deploy personalized, multi-channel CRM flows driven by behavioral triggers and segmentation.
  • Drive measurable retention, LTV, and revenue uplift through testing, optimization, and experimentation.
  • Partner with growth/data teams to create predictive triggers, analyse performance, and report on retention KPIs.

Ideal Candidate

  • 3 - 6 years of experience in CRM, lifecycle marketing, or retention (mobile apps, gaming, subscriptions, or consumer tech preferred).
  • Expertise in behavioral segmentation, lifecycle flows, and CRM automation tools.
  • Strong skills in persuasive, monetization-focused, and personalized copywriting.
  • Data-driven, KPI-oriented, and comfortable executing quickly in a fast-paced environment.

If you or someone in your network would be interested in the opportunity, please reach out to me over email for more information! ?

- bryan.enriquez@pentasia.com

Bryan Enriquez

Bryan Enriquez

Recruitment Consultant

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