iGaming

A leading global digital marketing business within the online gambling and sports betting sector is seeking a Head of Social Media to build, shape and scale its social media function across a portfolio of high-profile international brands. This is a newly created leadership role with significant influence across brand, acquisition, content, influencer marketing, lifecycle marketing and paid media. You'll be responsible for defining the social strategy, building the team structure and ensuring world-class execution across multiple markets. The Opportunity As Head of Social Media, you'll own the strategic direction of organic social and influencer marketing activity, driving audience growth, engagement, brand awareness and commercial performance. Working closely with senior stakeholders across Marketing, Content, SEO, CRM and Paid Media, you'll ensure social channels play a central role in customer acquisition, retention and revenue generation. Key Responsibilities Develop and own the global social media strategy across multiple brands Build and lead a high-performing social media team Define content pillars, platform strategies and brand voice guidelines Oversee execution across Meta, TikTok, X, YouTube and emerging platforms Lead influencer marketing strategy and creator partnerships Drive audience growth through innovative content and trend adoption Collaborate with Paid Media, SEO, Content and CRM teams to maximise performance Establish reporting frameworks and KPI measurement across all social initiatives Ensure all activity complies with regulatory and platform requirements Foster a data-driven, test-and-learn culture Requirements 5+ years' experience leading social media, content or digital marketing functions Proven track record building and managing social media teams Strong experience across organic social and influencer marketing Deep understanding of content strategy, social platforms and audience growth Experience translating strategy into scalable operational execution Strong analytical and commercial mindset Excellent stakeholder management and leadership skills Experience within iGaming, sports betting or highly adjacent sector Why Consider This Opportunity? High-profile leadership position within a globally recognised digital marketing business Significant influence across multiple brands and international markets Opportunity to build and shape the social media function from the ground up Work at the intersection of content, acquisition, influencer and brand strategy Competitive compensation package and long-term career growth opportunities Interested in learning more? Apply now

Pentasia is partnering with an exciting high-growth online sweepstakes business that has recently completed a major rebrand and is entering its next phase of expansion. As the business continues to scale, they are seeking a Director, Product & Commercial Analytics to become a key member of the leadership team. Reporting directly to the General Manager, this role will sit at the centre of commercial decision-making, helping shape product strategy, player growth, retention, payments performance, profitability, and overall business success. This is far more than a reporting function. The successful candidate will use data to influence strategic decisions, challenge assumptions, identify growth opportunities, and provide leadership with the insights needed to scale a profitable and sustainable gaming business. Key Responsibilities Commercial & Player Analytics Own and optimise key business metrics including LTV, ROAS, retention, profitability, player value and cohort performance. Evaluate acquisition quality, CRM effectiveness, VIP performance and player lifecycle activity. Develop frameworks that support investment and resource allocation decisions. Product & Gaming Analytics Partner with Product and Operations teams to assess game performance, promotional effectiveness, loyalty initiatives and personalisation strategies. Analyse engagement, conversion, retention and monetisation metrics. Support commercial decision-making through supplier and content performance analysis. Payments, Risk & Sweepstakes Economics Analyse payments performance, fraud trends, chargebacks, KYC outcomes and redemption behaviour. Evaluate sweepstakes economics and identify indicators of operational or compliance risk. Help ensure growth remains healthy, scalable and sustainable. Forecasting & Strategic Decision Support Build forecasting models across acquisition, retention, revenue and profitability. Support budgeting, planning and scenario analysis. Develop executive reporting frameworks and KPI governance processes. Deliver strategic recommendations that directly impact business performance. What We're Looking For Required 5+ years of experience within analytics, strategy, product analytics, gaming analytics or a related field. Strong SQL and business intelligence expertise. Proven ability to translate complex data into commercial decisions. Experience partnering with senior stakeholders and cross-functional teams. Excellent communication, analytical and problem-solving skills. Preferred Experience within Sweepstakes, Social Casino or iGaming. Knowledge of player value modelling, CRM analytics, payments, fraud or retention. Experience with forecasting, experimentation and statistical analysis. Familiarity with tools such as Snowflake, Databricks, Power BI, Tableau or Python. Why Join? This is a rare opportunity to join a rapidly scaling gaming business at a pivotal stage of growth. You will work directly with executive leadership, influence strategic direction, and build the analytical foundations that drive long-term commercial success.

Title: Senior Affiliate Manager - Finland Location: Sliema, Malta (Hybrid: 2 Days WFH) Salary: Between €50,000 - €75,000 (Depending on Experience) Pentasia are supporting a dynamic iGaming organisation in their search for a Senior Affiliate Manager - Finland to join their Malta office. A successful candidate will drive growth in the Finnish market by independently acquiring and managing affiliate partnerships, optimising performance, and increasing revenue across both new and existing affiliates.   Key Responsibilities Acquire and build strong relationships with new affiliates while managing an existing portfolio with a focus on performance optimisation Continuously develop existing affiliate deals through innovation and new commercial structures Work closely with underperforming affiliates to maximise revenue and profitability, improve payback timelines, and scale acquisition through key partner relationships Ensure KPIs, traffic, and revenue targets are met or exceeded Build and maintain strong relationships with key affiliates to maximise long-term partnerships Manage multiple affiliate accounts while analysing data to drive continuous performance improvement Manage affiliate platform CRM, commission structures, and budget allocation   Experience / Requirements Proven experience in affiliate marketing, with a strong focus on new customer growth in a specific regional market Demonstrated success managing and executing multi-channel affiliate campaigns Strong analytical mindset with the ability to interpret data and make informed decisions Excellent communication and relationship-building skills Experience with Income Access, GA4, Ahrefs, Microsoft Business Suite, and Jira is a plus   Preferred skills Experience with HTML and CSS for landing pages and promotional materials Experienced user of Microsoft Excel and BI tools to independently find, extract, and analyse data Strong understanding of pre-regulated or evolving market dynamics Minimum 3 years’ experience in affiliate marketing with a successful track record in managing and optimising affiliate portfolios   What they offer Flexibility: Hybrid working model to support work-life balance Inspiring Workspace: Modern office environment with collaborative working spaces Well-being Focus: Access to employee well-being programmes Rewards: Employee referral bonus scheme Fitness: Discounted gym membership Health & Wellness: Private health insurance, dental cover, and wellness support Vibrant Culture: Regular team and company events   For a confidential conversation please apply and get in touch - bryan.enriquez@pentasia.com