iGaming

Country Manager – Sweden & Denmark Industry: iGaming Location: Europe (Remote) We’re hiring a Country Manager to lead market growth across Sweden & Denmark for a fast-scaling, award-winning iGaming brand expanding across key regulated markets. This is a high-impact role with full ownership of regional performance, marketing strategy, and brand growth, acting as the driving force behind expansion in Scandinavia. What you’ll do Own the overall strategy and performance for Sweden & Denmark Drive brand development and localisation (creative, tone of voice, campaigns) Lead multi-channel acquisition across ATL (TV, radio, sponsorships, PR) and digital (performance, affiliates, CRM) Own and manage substantial budgets, targets, and forecasts Build and manage relationships with media agencies and key external partners Analyse performance (ROI, CPA, LTV) and optimise for growth Ensure full compliance with local regulations across all activity Collaborate cross-functionally with central marketing, product, and operations teams Build, lead, and develop a high-performing local team What we’re looking for 5+ years’ experience in a senior commercial or marketing leadership role 3+ years within B2C iGaming, ideally focused on Sweden & Denmark Proven track record of launching and scaling brands in regulated markets Strong experience managing ATL and performance marketing channels Deep understanding of the Scandinavian media and regulatory landscape Experience leading and developing teams Native-level Swedish or Danish If you’re a senior iGaming professional ready to take full ownership of a key region within a high-growth business, get in touch.

Pentasia are supporting an international operator in their search for a FastTrack CRM Manager. In this role, you will serve as the global expert on the FastTrack CRM platform, leading its implementation, optimization, and adoption across markets. You will drive CRM strategy and execution by leveraging data and analytics to deliver personalized customer experiences and improve engagement and retention. You will collaborate cross-functionally to ensure alignment, maintain data integrity, and continuously enhance CRM processes in line with industry best practices.   Core Responsibilities • Serve as the subject matter expert for the FastTrack CRM platform • Lead the global implementation, optimization, and standardization of FastTrack • Train and support CRM teams on tools, processes, and best practices • Develop and execute CRM strategies for sports betting and casino operations • Use data and analytics to drive personalized customer engagement and retention • Extract, analyse, and report on CRM data to generate actionable insights • Collaborate with cross-functional teams and support local market adaptation • Continuously improve CRM processes, tools, and strategies based on industry trends   Experience / Requirements • 3+ years experience in iGaming CRM / retention • Hands-on experience with FastTrack CRM • Strong understanding of:  - bonus mechanics  - wagering requirements  - player segmentation • Experience managing multi-channel campaigns:  - Email  - SMS  - push notifications  - onsite messaging • Strong analytical mindset   Nice to have • SQL or data analysis skills • Experience with sportsbook & casino products • Experience working with VIP programs     If you or someone in your network would be interested in the opportunity, please apply and reach out to me for more information! bryan.enriquez@pentasia.com

Leading provider in the online entertainment and gaming sector, dedicated to delivering our customers the most engaging and trustworthy experiences possible, while also driving innovation in the industry. We operate multiple well-known brands and are committed to long-term development, sustainability, and positively transforming the entertainment sector for the benefit of our players, our team, and the wider industry Seeking a Head of Affiliates to lead our affiliate marketing channel across key markets. This role has full ownership of performance, partnerships, and strategic direction, combining commercial leadership, data-driven decision making, and strategic oversight. The goal is to ensure the affiliate program delivers sustainable growth while maintaining compliance in a regulated environment. Responsibilities: Shape the Affiliate Strategy: Define and execute plans to grow the affiliate channel across key markets, focusing on revenue, ROI, and long-term partnerships. Manage Partnerships: Identify, negotiate, and maintain relationships with affiliates, networks, and media partners to drive high-quality traffic. Optimize Performance: Use analytics and reporting to track channel performance, refine campaigns, and make data-driven decisions to improve acquisition and conversion. Collaborate Across Teams: Work with marketing, product, business intelligence, and compliance teams to align affiliate activity with broader company objectives. Ensure Compliance: Maintain strict adherence to regulatory requirements, ensuring affiliate campaigns follow legal and internal guidelines. Team Leadership: Guide and mentor the affiliate team, setting priorities and encouraging professional development. Requirements: Experience: 5–8+ years in affiliate marketing, ideally within online gaming or entertainment. Proven track record managing revenue-generating programs. Commercial Skills: Strong negotiation abilities, understanding of CPA, revenue share, and hybrid models, and experience optimising ROI. Analytical Mindset: Comfortable with data analysis, KPI tracking, forecasting, and performance evaluation. Leadership Qualities: Ability to lead a team, provide clear direction, develop talent, and foster accountability. Regulatory Knowledge: Familiarity with industry regulations in multiple jurisdictions and experience ensuring campaigns comply with legal standards. Industry Engagement: Willing to attend conferences, events, and meetings to build relationships, stay informed on trends, and promote the company brand. Benefits: Positive work environment with team-oriented culture Competitive salary package Special occasion bonuses or vouchers Fully equipped workplace facilities Opportunities for healthcare and pension benefits Social and team-building activities (e.g., lunches, competitions, corporate events, sports teams) Casual dress code Opportunities for professional growth within a large, global organisation