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Open - Strong Base + Bonus (Commensurate Experience)
Head of VIP & Loyalty
Location: Remote (North America preferred)
Our client is a fast-growing online gaming company redefining how players engage with casino entertainment across North America.
We are seeking a Head of VIP & Loyalty to join the leadership team and own the strategy, execution, and evolution of VIP and loyalty programs. This role is ideal for a commercially minded, player-first leader who thrives at the intersection of hospitality, analytics, and retention strategy in a fast-paced gaming environment.
Position Summary
The Head of VIP & Loyalty is responsible for developing and scaling VIP, loyalty, and high-value player strategies that drive long-term retention, profitability, and player satisfaction. Reporting directly to the General Manager, this role owns the lifecycle, engagement, and value of the company’s most important player segments while building a scalable VIP and loyalty framework to support growth.
The ideal candidate brings a strong balance of relationship management, commercial decision-making, and data-driven thinking, with hands-on experience managing high-value players in online gaming environments.
Key Responsibilities
Own the end-to-end VIP strategy and lifecycle management for high-value and emerging VIP players
Develop segmentation frameworks to identify, grow, and retain VIP players
Create personalized experiences that strengthen engagement, retention, and long-term loyalty
Monitor player value, profitability, retention, and lifetime performance
Partner with CRM and Product teams to evolve loyalty, rewards, and engagement programs
Design benefits, experiences, and promotional frameworks that drive sustainable player value
Establish reinvestment frameworks and player treatment guidelines
Evaluate offer effectiveness, promotional efficiency, and player profitability
Balance premium player experience with responsible commercial decision-making
Champion exceptional service standards for VIP and high-value players
Partner cross-functionally with Customer Support, Payments, Risk, Product, and Analytics teams to remove friction across key player journeys
Lead, develop, and scale the VIP team while setting performance standards and operating processes
Act as a key advocate for the voice of the player within the leadership team
Qualifications
5+ years of experience in VIP, loyalty, CRM, or player development roles
Background in online casino, iGaming, sports betting, sweepstakes, or social casino
Strong understanding of player retention, engagement, and lifecycle management
Proven experience managing high-value player segments
Strong analytical, commercial, and strategic decision-making skills
Excellent communication and leadership capabilities
Why Join The Team?
You enjoy building meaningful, long-term player relationships
You thrive in roles that blend hospitality, analytics, and commercial strategy
You want ownership and influence within a growing gaming business
You value autonomy, leadership impact, and cross-functional collaboration
You believe loyalty is earned through exceptional experiences and thoughtful engagement
Attractive Salary, STI, LTI, Company Car and Relocation Package
The Managing Director – Retail & Digital Gaming will be responsible for the overall strategic, operational, commercial, and financial performance of the company’s omnichannel gaming business. This executive leadership role will oversee the expansion and profitability of retail and digital gaming operations while driving innovation, operational excellence, and sustainable growth.
The successful candidate will possess extensive gaming industry experience, strong leadership capabilities, and a proven track record of scaling gaming operations across multiple channels.
Business Operations Under Management:
The Managing Director will oversee:
Video Lottery Terminals (VLTs)
Virtual Sports (GoldenRace)
Retail Sportsbook
Online Sportsbook
International Horse Racing Betting
Lottery Operations
Self-Service Betting Terminals (SSBTs)
Omnichannel Gaming Platforms
Key Responsibilities
Strategic Growth & Expansion
Lead national expansion initiatives.
Drive revenue growth and profitability.
Develop and execute market penetration strategies.
Open and expand new gaming points of sale.
Negotiate strategic agreements with major retail chains and commercial partners.
Develop and manage franchise opportunities.
Identify and launch new gaming products and services.
Evaluate and execute acquisitions and mergers.
Establish strategic alliances with industry partners.
Commercial & Marketing Leadership
Customer Relationship Management (CRM)
Digital Marketing Strategy
Affiliate Programs
VIP Programs
Customer Loyalty Programs
Omnichannel Customer Experience
Develop customer acquisition, retention, and monetization strategies across retail and digital channels.
Technology & Innovation Leadership
Lead technology strategy and implementation across:
Online Gaming Platforms
Mobile Applications
Gaming Terminals
Retail Technology Infrastructure
Data Analytics & Business Intelligence
Manage supplier and technology integrations including:
GoldenRace
Altenar
Evolution
Kiron
Inspired Entertainment
Electronic Payment Providers
EGT VLT Systems
Additional Gaming and Technology Vendors
Operational Execellence
Establish and implement Standard Operating Procedures (SOPs).
Develop organizational structures to support growth.
Implement operational KPIs and reporting systems.
Optimize productivity and operational efficiency.
Ensure compliance with all gaming regulations and licensing requirements.
Build and lead high-performance management teams.
Candidate Requirements
Professional Experience Required:
Minimum 15 years of experience in the gaming industry.
Minimum 8 years in a General Manager, Managing Director, CEO, COO, or equivalent executive role.
Proven experience managing large-scale gaming operations.
Experience managing organizations with 500+ employees preferred.
Demonstrated responsibility for P&L exceeding US$50 million.
Proven success in national expansion projects.
Strong regulatory and compliance experience.
Omnichannel gaming experience (Retail + Online).
Experience implementing SOPs and operational controls.
Education & Languages
Bachelor’s degree required.
MBA or relevant postgraduate degree preferred.
Fluent English (Mandatory).
Fluent Spanish (Mandatory).
Leadership Profile
The ideal candidate will demonstrate:
Strong results orientation.
Exceptional leadership and team-building capabilities.
Strategic thinking and execution.
Data-driven decision-making.
Excellent negotiation skills.
Commercial and entrepreneurial mindset.
Strong analytical capabilities.
Growth-oriented mentality.
High accountability and ownership.
Compensation & Benefits
An attractive executive compensation package will include:
Competitive executive salary.
Annual performance bonus tied to EBITDA.
GGR Growth Incentive Bonus.
New Point-of-Sale Expansion Bonus.
Executive housing allowance for the first 3 months.
Company vehicle.
Comprehensive medical insurance.
Relocation assistance.
Long-term incentive opportunities based on company growth and performance.
Chief Executive Officer (CEO)
Location: São Paulo, Brazil
Working model: Hybrid
About the Opportunity
We are seeking an experienced Chief Executive Officer to lead and scale a regulated online betting and gaming operation in Brazil.
This is a unique opportunity to join the business at a critical stage of growth and play a key role in building a market-leading operation within one of the world’s most dynamic and strategically important regulated gaming markets.
The successful candidate will serve as the senior executive leader for Brazil, working closely with the Board, international stakeholders, regulators, and local teams to drive sustainable growth, ensure regulatory excellence, and establish a strong operational foundation for long-term success.
Reporting to the Board, the CEO will be responsible for developing and executing the company’s strategy in Brazil while navigating a rapidly evolving regulatory environment and building a high-performing local organisation.
The Role
The Chief Executive Officer will have full responsibility for the Brazilian operation, leading the company’s commercial, operational, regulatory, and strategic initiatives.
This position requires an accomplished business leader with a proven track record of scaling businesses, delivering sustainable growth, and successfully navigating complex regulatory environments. The successful candidate will combine strategic leadership with a hands-on approach, building the infrastructure, processes, and leadership team required to support long-term success.
The role will oversee all aspects of the Brazilian business, including Commercial, Operations, Compliance, Regulatory Affairs, Finance, Payments, Customer Operations, and Strategic Partnerships.
Key Responsibilities
Business Strategy & Growth
Define and execute the company’s strategic vision for Brazil, driving sustainable revenue growth, profitability, and market-share expansion. Lead the next phase of business scaling by building the infrastructure, teams, and processes required to support accelerated growth. Identify and capitalise on new commercial opportunities within the regulated market, while delivering performance against agreed objectives and growth targets.
Regulatory & Government Relations
Lead the company’s engagement with Brazilian regulators and industry stakeholders. Navigate Brazil’s evolving regulatory landscape and ensure the business remains fully compliant with all licensing obligations and operational requirements. Build and maintain strong relationships with key influencers, industry bodies, regulatory authorities, and strategic partners. Act as the primary representative of the company within the Brazilian market, ensuring the organisation maintains the highest standards of compliance, governance, and responsible gaming.
Operational Leadership
Build and strengthen the local organisational infrastructure required to support growth. Establish high-performing operational frameworks across all business functions and ensure operational excellence across customer operations, payments, compliance, risk, and support functions. Develop scalable processes capable of supporting future expansion and lead business-readiness initiatives relating to licensing, compliance, and regulatory requirements.
Leadership & Team Development
Build, lead, and develop a high-performing leadership team. Foster a culture of accountability, collaboration, and performance, while recruiting, mentoring, and retaining top talent across the organisation. Ensure alignment between local teams and global business objectives, creating an environment that supports innovation, growth, and continuous improvement.
International Stakeholder Management
Work closely with the Board and senior international stakeholders. Navigate cross-cultural business environments and international reporting structures, managing communication and collaboration across multiple time zones and stakeholder groups. Provide regular updates to the Board regarding business performance, regulatory developments, and strategic initiatives. Act as the key bridge between the Brazilian operation and the wider global organisation.
Governance & Risk Management
Ensure strong governance standards across all areas of the business. Oversee risk management, compliance, responsible gaming, and operational controls. Support the development of sustainable and compliant business practices, ensuring the business remains prepared for regulatory reviews, audits, and inspections. Protect the company’s reputation and long-term position within the Brazilian market.
Required Experience
The successful candidate will have proven experience as a CEO, Managing Director, Country Manager, General Manager, or in an equivalent senior leadership role. They will have demonstrated success scaling and growing businesses in Brazil, including building teams, operational infrastructure, and commercial capabilities through periods of significant expansion.
They will have a strong track record of delivering growth within highly regulated industries, along with experience managing complex relationships with regulators, government bodies, industry associations, and key market stakeholders. A deep understanding of the Brazilian regulatory environment and the challenges associated with operating in regulated markets is essential.
The candidate will have experience building organisations and operational frameworks from the ground up, working with Boards, investors, and international leadership teams. They will bring strong commercial, operational, and strategic leadership capabilities, alongside excellent communication, stakeholder-management, and decision-making skills.
Preferred Qualifications
Experience within online gaming, sports betting, iGaming, payments, fintech, or another highly regulated digital industry is strongly preferred. The ideal candidate will have experience supporting licensing processes, market launches, or regulatory approvals, as well as an existing network across the Brazilian gaming, payments, regulatory, media, or technology sectors.
Experience operating within multinational organisations and global reporting structures is desirable, as is a proven ability to lead businesses through regulatory change and market transformation. Fluency in Portuguese and English is required.
Why Join Us
This is an opportunity to lead and shape a high-growth regulated gaming operation in Brazil, with direct exposure to Board-level leadership and international stakeholders. The successful candidate will have the ability to build teams, infrastructure, and strategy from the ground up, with significant influence over the future direction and success of the business.
The company offers a dynamic, entrepreneurial, and fast-growing environment, with flexible compensation structures available through CLT or PJ engagement. Equity participation is open for discussion. This is an opportunity to play a defining role in one of the world’s most exciting regulated gaming markets.