Paid Social Manager
Posted 14 days agoLondon45KJob Reference: 35949
Looking for a candidate familiar or with experience on iGaming (sports betting / casino) products stepping into a senior role with an expectation on delivering profitable results.
Key responsibilities:
• Take responsibility for designated markets, managing the paid social channels. Tasks include developing creative, publishing assets, targeting set-up and reporting results on daily and weekly periods.
• Working with digital marketing managers globally to help plan, deliver and execute successful monthly, quarterly and annual marketing plans for Paid Social channels.
• Coordinate with digital marketing and marcomms/creative teams to produce creative assets including visual images and video plus copywriting.
• Analyse successful ads to recommend and initiate A/B testing models in multi markets across different platforms
• Measure campaigns in line with CPA and CLV targets. This includes bottom of funnel customer acquisition campaigns and higher funnel campaigns which are evaluated on softer brand related metrics.
• Review competitor paid social ads on a weekly basis for inspiration and insights related to what you do and present quarterly insights to relevant stakeholders.
Who are we looking for:
• Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.
• Experience working with Tableau or digital visualisation tools.
• Experience using Appsflyer.
• Sound understanding of Paid Social platforms (Meta/X/Snap) and their features (Advantage+)
• Familiarity with Microsoft products to report results – Excel, Powerpoint and Word.
• Experience working with multi-nationals with the ability to assimilate relevant cultural and regulatory differences.
• Confident, seeks initiative and bold to try new things.
What’s in it for you:
• 24 days annual holiday, plus additional days after 3 years’ service
• Work to life balance: 3 days in office, 2 days working from home
• Competitive salary + annual bonus (after completion of probation)
• Free private healthcare, life insurance cover and pension after successful completion of probation
Key responsibilities:
• Take responsibility for designated markets, managing the paid social channels. Tasks include developing creative, publishing assets, targeting set-up and reporting results on daily and weekly periods.
• Working with digital marketing managers globally to help plan, deliver and execute successful monthly, quarterly and annual marketing plans for Paid Social channels.
• Coordinate with digital marketing and marcomms/creative teams to produce creative assets including visual images and video plus copywriting.
• Analyse successful ads to recommend and initiate A/B testing models in multi markets across different platforms
• Measure campaigns in line with CPA and CLV targets. This includes bottom of funnel customer acquisition campaigns and higher funnel campaigns which are evaluated on softer brand related metrics.
• Review competitor paid social ads on a weekly basis for inspiration and insights related to what you do and present quarterly insights to relevant stakeholders.
Who are we looking for:
• Strong communication and presentation skills, with the ability to articulate complex concepts to diverse stakeholders.
• Experience working with Tableau or digital visualisation tools.
• Experience using Appsflyer.
• Sound understanding of Paid Social platforms (Meta/X/Snap) and their features (Advantage+)
• Familiarity with Microsoft products to report results – Excel, Powerpoint and Word.
• Experience working with multi-nationals with the ability to assimilate relevant cultural and regulatory differences.
• Confident, seeks initiative and bold to try new things.
What’s in it for you:
• 24 days annual holiday, plus additional days after 3 years’ service
• Work to life balance: 3 days in office, 2 days working from home
• Competitive salary + annual bonus (after completion of probation)
• Free private healthcare, life insurance cover and pension after successful completion of probation
Consultant
