Marketing Director - Sportsbook- Manila.

I am looking for a marketing director with a strong understanding of the sportsbook product and the South East Asian region. This dynamic fully licensed business is looking to build its sportsbook prowess and this is a key hire.

You will be responsible for

Growth Strategy & Player Acquisition
- Develop and own the company’s multi-channel marketing strategy across digital, influencer, offline, and strategic partnerships

- Lead performance marketing across paid media, SEO, affiliates, CRM, and app/store acquisition

- Define and optimize the full marketing funnel (awareness ? conversion ? retention) across web and app

Brand & Creative Direction
- Own the brand strategy and voice of the company across markets

- Oversee creation of world-class content, campaigns, and communication

- Ensure consistency and innovation in messaging across all platforms

Budget Ownership & Planning
- Define, manage, and optimize the marketing budget to deliver ROI-positive campaigns

- Forecast and track spend vs performance across all channels and market segments

- Ensure efficient resource allocation across brand and growth initiatives

- Collaborate with Finance to align budget planning with company-wide revenue and profit targets

Data-Driven Execution
- Partner with BI and Product teams to measure LTV, CAC, ROI, churn, retention, and optimize continuously

- Leverage market and player insights to tailor local campaigns and personalize experiences

Leadership & Org Development
- Build, mentor, and scale a high-performance marketing team (growth, brand, CRM, content, design)

- Foster a culture of creativity, speed, and accountability

- Report directly to the Head of Business Unit and align with cross-functional leaders (Product, Operations, Finance)

If this sounds like your next move and you can relocate to Manila then please get in touch.