Head of Marketing & Acquisition - Sweepstakes - Remote.

Are you ready to shape the marketing strategy of a fast-growing sweepstakes casino brand in the U.S.?
My client is seeking a dynamic Head of Marketing & Acquisition to lead growth efforts across digital, affiliate, and influencer channels. This is a rare opportunity to join an ambitious business at an early stage, own the performance marketing roadmap, and make a direct impact on brand growth and player acquisition strategy.

Responsibilities:

• Lead the Marketing & Acquisition Strategy: Develop and execute a multi-channel marketing plan to drive user acquisition and engagement across the U.S. market.
• Own User Growth KPIs: Manage budgets, optimize campaigns, and deliver measurable ROI across paid social, programmatic, SEO/ASO, influencer, and affiliate channels.
• Build & Manage Teams/Partners: Recruit, manage, or collaborate with agencies and freelancers across creative, media buying, and affiliate marketing.
• Drive Creative Messaging & Brand Positioning: Work closely with internal teams to create compelling campaigns that align with brand tone and sweepstakes regulations.
• Use Data to Optimize Performance: Analyze funnel metrics, A/B tests, and LTV/CAC ratios to improve customer acquisition cost and retention.
• Ensure Compliance: Work in accordance with state and federal laws related to sweepstakes and promotional gaming.

Requirements:

• 5+ years of performance marketing or growth experience in sweepstakes or iCasino.
• Proven track record of scaling user acquisition through paid media, influencers, affiliates, or viral loops.
• Deep understanding of U.S. digital marketing regulations and advertising platforms (Meta, Google, TikTok, etc.).
• Comfortable working in a fast-paced, startup-style environment.
• Strategic mindset with hands-on execution capabilities.
• Passion for gaming and customer experience.

Why Join?

• Competitive compensation with performance-based incentives.
• Join a high-growth business with leadership support and resources.
• Full ownership of marketing strategy in a scalable, digital-first business.
• Remote flexibility and entrepreneurial autonomy.