Data.

My client, a fast-growing US gaming operator, is seeking a Director of Database Marketing to join their leadership team at a newly developed casino property. This is a high-priority, business-critical hire supporting the transformation of a marketing function within a property currently operating in a temporary facility while a major permanent resort is under construction. The successful candidate will play a key role in shaping the long-term customer strategy ahead of full-scale operations. This is an opportunity for a strategic database marketing leader to step into a highly visible role, working directly with executive leadership and influencing reinvestment, lifecycle marketing, and overall revenue performance. Key Responsibilities Own and lead the database marketing strategy, with a strong focus on reinvestment optimization and player lifecycle management Develop and execute data-driven, targeted marketing campaigns across channels including Direct Mail, Email, SMS, and VIP programs Oversee the end-to-end database marketing function, including segmentation, campaign execution, analytics, and performance optimization Drive customer acquisition, retention, and loyalty strategies using advanced data insights Manage and improve database integrity, usability, and campaign effectiveness Lead campaign analysis, including ROI, player value, and revenue trends, making recommendations to senior leadership Produce executive-level reporting, forecasting models, and performance insights Collaborate cross-functionally with Marketing, IT, and senior leadership to align strategies Oversee budgeting, reinvestment strategy, and financial planning for database marketing initiatives Build, mentor, and lead a high-performing team (Manager, Specialist, Analyst) Candidate Profile Proven experience as a strategic database marketing leader, not just execution-focused Strong expertise in player reinvestment strategy and lifecycle marketing Demonstrated experience managing marketing budgets and driving ROI Background in casino gaming, loyalty marketing, or data-driven environments Exposure to online gaming (iGaming) or digital-first environments is highly desirable, bringing more advanced segmentation and personalization approaches Experience supporting new property openings or major business transformations is a plus Requirements 5+ years’ experience in casino database marketing, CRM, or gaming analytics Strong technical skills including SQL and database querying Experience in campaign analytics, reporting, and customer segmentation Proven ability in forecasting, budgeting, and performance modeling Strong leadership, communication, and stakeholder management skills Bachelor’s degree in Marketing, Business, Analytics, Computer Science, or a related field Why Apply? Join at a pivotal stage of property development and expansion Take ownership of a critical, high-visibility marketing function Work directly with senior leadership to shape customer and revenue strategy Opportunity to build and evolve a best-in-class database marketing function Strong Base + Bonus & Relocation Package

About the Role My client is seeking a Director of Analytics & Business Intelligence to lead and scale their data function within a high-growth, regulated digital gaming environment. This is a hands-on leadership role responsible for driving analytics strategy, delivering actionable insights, and partnering cross-functionally with Product, Marketing, Finance, Operations, and Professional Services. The successful candidate will serve as a key advisor to senior leadership, translating complex data into clear, commercially impactful decisions. Key Responsibilities Analytics Strategy & Governance Define and execute the analytics vision, strategy, and roadmap aligned to business objectives Establish and maintain robust data governance frameworks to ensure accuracy, integrity, and consistency Partner with technology teams on data infrastructure, owning the analytics and insight layer Act as a subject matter expert on analytics best practices and responsible data usage Translate complex data into clear, actionable insights for executive stakeholders Player & Marketing Analytics Lead analysis of customer behavior, segmentation, lifecycle performance, and LTV modelling Drive insights on acquisition, retention, and engagement strategies Oversee reporting on digital marketing performance, loyalty programs, and ROI metrics Collaborate with marketing and product teams to optimise campaign effectiveness Financial & Operational Analytics Support budgeting, forecasting, and financial planning processes Develop KPIs, dashboards, and reporting frameworks to drive business performance Deliver insights that connect operational performance to revenue outcomes Provide cross-functional analytical support across key business areas Compliance & Risk Analytics Partner with compliance teams to identify potential fraud and AML risks through data analysis Ensure all analytics outputs meet regulatory and compliance requirements Professional Services Support Provide client-facing teams with market intelligence, benchmarking, and performance insights Develop standardized reporting, ROI frameworks, and dashboards to support client engagements Enable data-driven storytelling to support client acquisition and retention Leadership & Team Development Build, lead, and mentor a high-performing analytics team Establish workflows, prioritization models, and quality standards Drive a culture of curiosity, accountability, and commercial focus Scale team capability in line with business growth Requirements Experience 7+ years in data analytics or a related field, with at least 3 years in a leadership role Proven experience owning and leading an analytics function Strong experience in customer analytics, including segmentation and LTV modelling Track record of presenting insights to executive and board-level stakeholders Experience in high-growth or scaling environments is highly desirable Exposure to multi-partner ecosystems, loyalty programs, or P&L analytics is advantageous Education Bachelor’s degree in a relevant field (e.g., Economics, Business, Statistics, Engineering) Master’s degree preferred Skills & Competencies Strategic mindset: Ability to translate business problems into analytical solutions Technical expertise: Strong SQL skills; experience with BI tools (e.g., Power BI); advanced Excel Additional tools: Experience with Python, R, or similar is a plus Communication: Ability to simplify complex insights for non-technical audiences Leadership: Proven ability to build, manage, and develop teams Business acumen: Solid understanding of financial metrics, ROI, and revenue drivers Collaboration: Strong cross-functional stakeholder management skills Data governance: Deep understanding of data quality, integrity, and best practices Why Apply? Opportunity to lead a high-impact analytics function within a growing digital business Strategic, visible role with direct exposure to executive leadership Chance to shape data-driven decision-making across multiple business functions Build and scale a team in a dynamic and evolving environment

We're looking for a BI Analyst who already knows this industry. You've come up through an operator's data team or another affiliate. You know what NDC, NGR, and retention curves mean in practice. And you're ready for a role where you can do more than service requests.   What You'll Be Doing Turning data into decisions. You'll work directly with our data engineers on a Microsoft Fabric / Azure stack, pulling insight from affiliate, CRM, and web data that actually shapes how we spend, where we focus, and what we build next. Owning the numbers that matter. Player behaviour, channel performance, operator programme economics, content effectiveness — you'll know this data better than anyone, and you'll be the person the business turns to when it needs to understand what's happening and why. Building the reporting layer. You'll design and maintain dashboards and reports that people actually use — clear, accurate, and built for the decisions they're supporting, not for the sake of looking good. Working on AI tooling. We're building proprietary AI capability into how we acquire and understand audiences. You'll work with product and engineering to develop and interrogate that tooling — finding efficiencies and surfacing insights that wouldn't be visible any other way. Keeping the data honest. You'll own data quality across reporting — tracing discrepancies, maintaining consistency, and making sure the numbers we act on are numbers we can trust. Being genuinely useful to the business. Marketing, Commercial, Operations — you'll work across all of them, translating what the data says into language and recommendations that land with people who aren't analysts.   What You Need Industry experience — operator, affiliate, or adjacent. You understand how this business model works, not just how data works. Strong SQL. Complex queries, not just lookups. Hands-on experience with Power BI or equivalent, and comfort working within a cloud data stack (Azure / Fabric / Synapse / Data Factory or similar). A track record of delivering insight that changed something — a decision, a strategy, a spend allocation. Clear communication. You can write a slide or talk through findings with a commercial director without losing either of them. The drive to work things out yourself. We'll give you the stack, the access, and the context — the curiosity has to be yours. What Would Make You Stand Out Python or R for statistical analysis or modelling. Experience with marketing analytics tools — Google Analytics, GA4, attribution platforms. Familiarity with A/B testing or predictive modelling in a commercial context. Agile ways of working — Jira, Confluence, sprint cadences. The Package £50,000 base + bonus scheme Hybrid working — remote Wednesdays and Fridays 25 days holiday Vitality Private Healthcare (on completion of probation) Milton Keynes parking permit (on completion of probation)