Vice President of Marketing 

. Vice President of Marketing  The Opportunity Seeking an accomplished Vice President of Marketing to lead the next phase of the company’s growth across lottery, casino/iGaming, sportsbook, retail and digital channels. Reporting directly to the CEO, the VP of Marketing will develop and execute an integrated, customer-led growth strategy focused on GGR growth, customer acquisition, retention, loyalty, VIP, brand development and digital transformation. This is a highly strategic and commercially accountable role, working closely with the Executive Leadership Team and leaders across Finance, Product, Technology, Operations, Risk, Compliance and Data. The successful candidate will lead a 20+ person multidisciplinary marketing organisation, creating a high-performance culture focused on measurable commercial outcomes, customer value and operational excellence. Key Responsibilities Strategic & Commercial Leadership Develop and deliver the annual and multi-year marketing strategy aligned with corporate objectives. Translate revenue and GGR targets into clear plans across products, channels, customer segments and lifecycle stages. Identify and optimise the key drivers of customer growth, including acquisition, activation, retention, reactivation, frequency, cross-sell and customer value. Provide the CEO and Executive Team with clear commercial, customer and market insight to support strategic decisions. Customer, CRM, Loyalty & VIP Own the enterprise CRM and lifecycle strategy across digital and retail channels. Develop segmentation and personalised customer journeys from acquisition through to retention and reactivation. Lead loyalty and VIP strategy, including customer tiers, benefits, service standards, retention and profitability. Optimise promotional and bonus investment to maximise incremental customer value and ROI. Brand, Digital & Customer Proposition Own the brands positioning, customer proposition and marketing identity. Lead integrated brand and performance campaigns across digital, social, media, retail and experiential channels. Oversee digital and social strategy, content, customer engagement and conversion optimisation. Lead sponsorships, events and entertainment partnerships against clear strategic and commercial objectives. Product Marketing & Growth Partner with Product and Technology to represent the customer voice in product development. Lead go-to-market strategies for new products, games, features and customer programmes. Drive adoption, repeat usage, cross-sell and sustained revenue following launch. Data & Performance Establish a rigorous marketing measurement and KPI framework. Use customer analytics, segmentation, CLTV, churn, propensity and campaign performance data to drive decisions. Embed a test-and-learn culture and ensure marketing investment is measured against incremental GGR, ROI and customer value. Partner with BI/Data and Technology to improve reporting, attribution and marketing technology. Financial & Vendor Management Own the annual marketing budget, forecasting and investment allocation. Build business cases for significant marketing investments and ensure disciplined financial management. Manage agencies, suppliers, technology partners, sponsorships and other commercial relationships. Continuously optimise marketing and promotional spend based on measurable return. Leadership & Governance Lead, develop and motivate a multidisciplinary marketing team of 20+ employees. Establish clear objectives, KPIs, accountability and development plans across the function. Build strong relationships across Finance, Product, Technology, Operations, Risk, Compliance, Customer Service and Data. Ensure all marketing activity meets regulatory, responsible-gaming, AML/KYC, privacy and governance requirements. Provide concise, commercially focused reporting to the CEO, Executive Committee and Board when required. What We’re Looking For We are seeking a senior marketing or commercial leader with significant experience in gaming, iGaming, sportsbook, lottery or another high-frequency, regulated consumer environment. The ideal candidate will bring: 10+ years' progressive marketing/commercial leadership experience, including significant senior leadership responsibility. A proven track record of delivering material revenue/GGR growth through acquisition, retention, CRM, loyalty, VIP, promotions and customer value optimisation. Experience leading and developing a large multidisciplinary team, ideally 20+ employees. Strong financial and commercial acumen, including ownership of budgets, forecasting, ROI and business cases. Deep understanding of CRM, lifecycle marketing, segmentation, loyalty/VIP and customer analytics. Experience working across digital, brand, product marketing, customer experience and go-to-market. Strong data literacy and an evidence-based approach to decision-making. Experience operating within a regulated environment, partnering closely with Legal, Compliance, Risk and Responsible Gaming teams. Exceptional communication, stakeholder management and executive presentation skills. High levels of integrity, judgement and commercial accountability. What Success Looks Like In the first 12 months, the successful candidate will be expected to: Establish and execute an enterprise-wide marketing strategy. Accelerate customer acquisition, activation and retention. Increase customer value and improve CRM/VIP performance. Strengthen the brand across its key markets and channels. Improve marketing measurement, ROI and executive reporting. Build a high-performing, accountable marketing leadership team. Deliver measurable and sustainable commercial growth. Location: The Bahamas Reporting to: Chief Executive Officer Level: Executive Leadership

  Our client is seeking an experienced and commercially driven Head of VIP, Loyalty & Rewards to lead the strategy and execution of its customer engagement and player value program. This is a senior leadership role responsible for maximising customer lifetime value through the development of a best-in-class VIP, loyalty, and rewards ecosystem. The successful candidate will own the full customer lifecycle, from mass-market engagement through to high-value VIP relationships, ensuring a structured, data-led approach to customer progression, retention, and revenue growth. Key Responsibilities VIP Strategy & High-Value Customer Management Develop and deliver a comprehensive VIP strategy aligned with commercial objectives. Lead the acquisition, retention, and growth of high-value customer segments. Build and maintain strong relationships with premium customers through a personalised engagement model. Monitor customer behaviour to identify opportunities, trends, and potential risks. Lead and develop the VIP team, setting clear performance standards and service expectations. Continuously evaluate and enhance the VIP program to maximise commercial performance and customer satisfaction. Loyalty Program Strategy Own the design, development, and continuous improvement of the loyalty program across all customer segments. Create clear and engaging progression pathways that encourage long-term participation and customer advancement. Ensure program mechanics are simple, transparent, and aligned with business objectives. Drive customer engagement and retention through an effective loyalty framework. Rewards Strategy Develop and oversee the organisation's rewards strategy across all customer segments. Ensure rewards are relevant, compelling, and aligned with customer behaviours and preferences. Collaborate with cross-functional teams to ensure seamless delivery of promotional and reward initiatives. Optimise promotional investment while maintaining commercial sustainability. Measure program effectiveness and continuously improve return on investment. Customer Retention & Lifecycle Management Develop targeted retention strategies for premium and at-risk customers. Lead reactivation initiatives to re-engage inactive customer segments. Increase customer frequency, engagement, and lifetime value. Identify emerging high-value customers and support their progression into the VIP program. Cross-Functional Leadership Partner closely with CRM, Business Intelligence, Marketing, Product, and Operations teams. Translate customer insights into actionable commercial strategies and campaigns. Ensure alignment across customer engagement initiatives to deliver a consistent and differentiated customer experience. Promote a data-driven approach to customer strategy and decision-making. Key Performance Indicators Growth in revenue generated from high-value customers. Expansion and profitability of the VIP customer base. Customer retention and reactivation performance. Loyalty program engagement and tier progression. Effectiveness and return on investment of rewards initiatives. Operational excellence and scalability of customer engagement programs. Experience Required Proven experience managing VIP, loyalty, or high-value customer programs. Experience within online gaming, casino, sports betting, hospitality, luxury, or other premium customer-focused industries. Demonstrated success in driving customer engagement and commercial performance. Previous leadership experience with the ability to coach and develop high-performing teams. Excellent relationship management and stakeholder engagement skills. Strategic thinker with experience designing scalable customer programs. Highly analytical with strong data interpretation and decision-making abilities. Outstanding communication and leadership skills. The package would include a tax free annual salary, Company Car, Annual Bonus and Relocation assistance.