About the Opportunity
My client is a fast-growing online entertainment business operating within the highly competitive social gaming and sweepstakes space across the United States. Following significant investment in growth, marketing, and customer acquisition, they are now looking to hire a Paid Media Manager to take ownership of paid user acquisition across both established and emerging advertising channels. This is a highly visible role offering genuine autonomy, ownership, and the opportunity to help build and shape the paid acquisition function. The successful candidate will be entrusted with meaningful budgets and will play a key role in driving sustainable user growth across the US market. The client is seeking a commercially minded performance marketer who thrives in fast-paced environments and enjoys identifying new opportunities rather than simply maintaining existing campaigns.

The Role
As Paid Media Manager, you will be responsible for the strategy, execution, optimization, and scaling of paid acquisition campaigns across multiple channels. Working closely with creative, product, and data teams, you'll focus on driving high-quality user acquisition while continuously improving efficiency and long-term customer value. Success in this role will be measured not only through traditional acquisition metrics but through a deep understanding of downstream customer behavior, retention, lifetime value, and overall commercial impact. This is an excellent opportunity for an ambitious performance marketer who enjoys testing new ideas, scaling winning campaigns, and taking full ownership of acquisition performance.

Key Responsibilities
Paid Media Strategy & Execution

About the Opportunity My client is a fast-growing online entertainment business operating within the highly competitive social gaming and sweepstakes space across the United States. Following significant investment in growth, marketing, and customer acquisition, they are now looking to hire a Paid Media Manager to take ownership of paid user acquisition across both established and emerging advertising channels. This is a highly visible role offering genuine autonomy, ownership, and the opportunity to help build and shape the paid acquisition function. The successful candidate will be entrusted with meaningful budgets and will play a key role in driving sustainable user growth across the US market. The client is seeking a commercially minded performance marketer who thrives in fast-paced environments and enjoys identifying new opportunities rather than simply maintaining existing campaigns. The Role As Paid Media Manager, you will be responsible for the strategy, execution, optimization, and scaling of paid acquisition campaigns across multiple channels. Working closely with creative, product, and data teams, you'll focus on driving high-quality user acquisition while continuously improving efficiency and long-term customer value. Success in this role will be measured not only through traditional acquisition metrics but through a deep understanding of downstream customer behavior, retention, lifetime value, and overall commercial impact. This is an excellent opportunity for an ambitious performance marketer who enjoys testing new ideas, scaling winning campaigns, and taking full ownership of acquisition performance. Key Responsibilities Paid Media Strategy & Execution Own the day-to-day management of paid acquisition activity across multiple digital advertising platforms. Develop and implement growth strategies designed to drive scalable and profitable user acquisition. Build, launch, manage, and optimize campaigns across paid social, search, display, programmatic, and emerging channels. Budget & Performance Management Manage and allocate substantial media budgets across channels, audiences, campaigns, and geographic markets. Monitor acquisition performance using metrics including CAC, CPA, ROAS, LTV, retention, deposit behavior, and overall user quality. Identify opportunities to scale successful campaigns while maintaining acquisition efficiency. Testing & Optimization Develop structured testing frameworks covering creatives, audiences, offers, landing pages, bidding strategies, and channel performance. Partner closely with creative teams to continuously improve ad performance through rapid experimentation and iteration. Analyze performance data to uncover trends, opportunities, and optimization priorities. Attribution & Measurement Work alongside technical and analytics teams to improve measurement frameworks and attribution accuracy. Support implementation and optimization of tracking solutions including pixels, Conversion APIs, server-side tracking, and incrementality testing. Evaluate performance beyond platform-reported metrics to understand true business impact. Growth & New Channel Development Research, validate, and scale new acquisition channels and opportunities. Explore emerging media platforms, influencer amplification strategies, Connected TV (CTV), native advertising, audio, and programmatic solutions. Identify growth opportunities across different states, audiences, and demographic segments within the US market. Reporting & Insights Produce regular reporting on channel performance, campaign effectiveness, testing outcomes, spend allocation, and user quality. Deliver actionable recommendations to stakeholders and leadership teams. Develop a strong understanding of the channels, creatives, audiences, and markets generating the highest-value users. Compliance & Industry Awareness Stay informed on advertising policies relevant to social gaming, sweepstakes, fintech, and other regulated industries. Ensure acquisition activity remains compliant with platform policies and applicable market regulations. Requirements Essential Experience 1-4+ years of experience within Paid Media, Performance Marketing, User Acquisition, or Growth Marketing. Hands-on experience managing campaigns across one or more platforms including Meta, TikTok, Google, Snapchat, Reddit, X, Native, Display, or Programmatic channels. Strong commercial understanding of acquisition metrics including CAC, CPA, ROAS, retention, attribution, payback periods, and customer lifetime value. Demonstrated ability to analyze performance data and make optimization decisions quickly and effectively. Experience managing budgets and scaling successful campaigns. Strong understanding of creative performance drivers and paid social best practices. Comfortable operating with a high degree of ownership and accountability. Preferred Background Experience within social casino, gaming, sweepstakes, iGaming, sportsbook, fintech, crypto, eCommerce, or other high-growth consumer sectors. Experience running acquisition campaigns targeting US audiences. Exposure to attribution platforms, server-side tracking, Conversion APIs, and incrementality testing. Experience evaluating performance at state, regional, or market level. Advanced Excel and/or Google Sheets skills. Experience working closely with creative production teams. Understanding of advertising regulations within regulated industries. What Success Looks Like Consistently scaling profitable paid acquisition activity. Identifying and validating new growth channels. Improving acquisition efficiency while maintaining long-term customer value. Building a strong understanding of audience, geographic, and creative performance. Successfully moving promising campaigns from testing to meaningful spend. Contributing to the ongoing development of a high-performing acquisition function. Acting as a true owner of paid growth rather than simply managing campaigns. Why Apply? Fully remote and location-flexible opportunity. High level of ownership and decision-making authority. Opportunity to help build and shape a growing paid acquisition function. Significant influence over channel strategy, testing frameworks, budget allocation, and growth initiatives. Join a business investing heavily in marketing, user acquisition, and expansion. Competitive salary plus bonus structure.

About the Opportunity Our client is a rapidly growing business operating within the sports, gaming, media, entertainment, and technology sectors. They are seeking an ambitious Sales Associate to join their Charlotte office and play a key role in driving commercial growth. This is an excellent opportunity for someone early in their sales career who is looking to join a high-growth organization where they can learn from experienced commercial leaders, develop new business skills, and build a long-term career in sales. Industry experience is not required. The client is primarily looking for someone who is driven, coachable, commercially minded, and eager to succeed. Responsibilities Identify and engage prospective customers through outbound outreach, networking, and market research. Generate and qualify new business opportunities for the commercial team. Build relationships with prospective clients and key decision-makers. Conduct outreach via phone, email, LinkedIn, and other communication channels. Schedule meetings and support senior sales team members throughout the sales process. Maintain accurate records and activity within CRM platforms. Assist with proposals, presentations, and client communications. Research market trends and identify potential areas for business growth. Attend industry events, conferences, and networking opportunities when required. Collaborate with internal teams to support revenue-generating initiatives. Requirements Approximately 1+ year of experience in Sales, Business Development, Recruitment, Account Management, Customer Success, or another client-facing role. Excellent communication and interpersonal skills. Strong motivation to build a successful career in sales. Confident engaging with prospective clients and building relationships. Highly organized with strong attention to detail. Self-motivated, proactive, and results-oriented. Experience using CRM tools is advantageous but not essential. Genuine interest in sports, gaming, entertainment, media, or technology. Willingness to work in a hybrid environment, with a minimum of three days per week in the Charlotte office. What's on Offer Competitive base salary Attractive commission structure with the opportunity to earn commission directly on personal sales performance. Comprehensive benefits package. Hybrid working environment with a minimum three days per week in the office. Clear career progression within a growing commercial organization. Exposure to a dynamic and fast-evolving industry. The opportunity to work alongside an experienced and successful sales team. Ideal Candidate The ideal candidate is someone early in their career who is eager to learn, highly motivated, and excited by the prospect of building a successful career in sales. This role would suit a recent graduate or junior sales professional who possesses strong ambition, a positive attitude, and a genuine desire to develop commercial skills within a high-growth environment. Just as importantly, we're looking for someone who has a real interest in sports, gaming, and the broader entertainment landscape. You do not need direct industry experience, but a natural enthusiasm for the sector will be critical in understanding the market, engaging prospective clients, and building credibility with customers. If you're competitive, relationship-driven, curious by nature, and want to be part of a business operating in one of the most exciting and fastest-growing industries in the market, we'd love to hear from you.

Pentasia is partnering with a leading gaming and hospitality operator to identify an experienced Director of Events & Promotions. This is a senior marketing leadership opportunity responsible for the strategic development, execution, and performance of promotional campaigns, special events, VIP experiences, and customer engagement initiatives. This position is based on-site in the greater Chicago area and will play a critical role in shaping the property's promotional strategy, guest experience, and overall marketing performance. The successful candidate will lead a high-performing team while driving programs designed to increase visitation, customer loyalty, database growth, and revenue performance. The ideal candidate will bring a combination of strategic marketing expertise, operational excellence, strong leadership capabilities, and a proven track record of delivering impactful events and promotions within the gaming, casino, hospitality, or entertainment sectors Key Responsibilities Lead the strategic planning, development, execution, and evaluation of all promotions, special events, and VIP customer programs. Develop short and long-term event and promotional calendars aligned with broader business and marketing objectives. Create initiatives designed to increase visitation frequency, customer acquisition, database growth, guest engagement, and revenue generation. Analyze program effectiveness, customer response, profitability, and market opportunities to optimize future campaigns. Manage departmental budgets, forecasting, expense controls, and resource allocation. Oversee the planning and execution of large-scale events, VIP experiences, entertainment activations, and promotional campaigns. Lead, coach, develop, and mentor management teams and departmental staff. Establish departmental goals, performance standards, operational procedures, and best practices. Collaborate with internal stakeholders, creative teams, agencies, and external vendors to develop event and promotional assets. Ensure all promotional activities are executed in compliance with regulatory requirements and company policies. Present recommendations and strategic insights to senior leadership regarding customer engagement, promotional effectiveness, and market opportunities. Monitor industry trends and competitor activity to identify innovative promotional and event concepts. Requirements Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field. Minimum 5 years of leadership experience within marketing, promotions, events, or customer engagement. Minimum 3 years of experience managing casino, gaming, hospitality, entertainment, or loyalty-driven promotional programs. Proven experience planning and executing VIP events and large-scale customer-facing promotions. Demonstrated experience managing departmental budgets, forecasting, and performance reporting. Strong leadership and people management skills with the ability to inspire and develop teams. Exceptional verbal and written communication skills. Comfortable presenting to senior stakeholders and speaking before large audiences. Strong commercial awareness and analytical capabilities. Ability to manage multiple projects simultaneously in a fast-paced environment. Proficiency with Microsoft Office Suite, including Excel and PowerPoint. Experience with player loyalty systems, CRM platforms, or customer tracking systems is advantageous. Knowledge of social media, digital marketing, and customer engagement technologies is preferred. Desired Profile Strategic thinker with a customer-first mindset. Highly organised and detail-oriented. Innovative, creative, and results-driven. Confident decision-maker with strong commercial acumen. Collaborative leader capable of building relationships across multiple departments. Passionate about creating memorable guest experiences and driving measurable business results. What's on Offer Opportunity to join an established and growing gaming and hospitality organization. Significant influence over customer engagement strategy and promotional direction. Leadership role with direct impact on revenue growth and guest experience. Competitive compensation package, bonus potential, and comprehensive benefits. Relocation assistance available for qualified candidates relocating to the Chicago area. Opportunity to work with a respected leadership team focused on innovation, guest experience, and business growth.