My client is a Toronto based Crypto Sportsbook operator who is searching for a hands on, Senior CRM Manager with igaming experience to join their growing marketing team. In this role, you’ll own the strategy, execution, and optimization of their customer messaging programs including automated lifecycle flows, in app and web messaging, SMS, and push notifications. You’ll play a key role in driving engagement, retention, and personalization across the iGaming brand using data driven, thoughtfully crafted campaigns. This is a hybrid role based in Toronto, requiring 3 in office days per week. Key Responsibilities Automated Flow Development Design, build, and iterate on lifecycle, onboarding, engagement, and retention flows in Customer.io. Support CRM strategy across the brand with tailored user journeys. In App, Web App & SMS Messaging Plan and deploy targeted in app and web app messages across all major touchpoints. Manage SMS campaigns for audiences without access to push notifications. A/B Testing & Optimization Develop and execute A/B tests to refine messaging, timing, segmentation, and UX. Analyze results and implement data backed improvements. Rapid Flow Deployment Quickly build or adjust flows in response to evolving business needs, ensuring an agile CRM operation. Segmentation & Personalization Create advanced audience segments using behavioral, demographic, and event based data. Personalize message content to enhance relevance and performance. Performance Tracking & Reporting Monitor campaign metrics and user behaviors, providing insights and recommendations to key stakeholders. Continuously optimize flows to improve engagement and ROI. Cross Functional Collaboration Partner with product, data, and marketing teams to ensure CRM initiatives align with broader business goals and user expectations. Requirements 3+ years of experience in CRM, lifecycle marketing, or retention strategy preferably in iGaming, mobile gaming, or related digital industries. Previous experience in sports betting, online casino, or daily fantasy sports environments. Strong understanding of A/B testing methodologies and statistical best practices. Experience with in app and web messaging ecosystems and tools. Ability to quickly build, modify, and troubleshoot flows based on business needs. Basic ability to write SQL (e.g., SQL Server) queries. Analytical mindset with experience evaluating CRM and engagement metrics. Excellent written communication skills and collaboration abilities.

The Company My client is a fast-growing international trading company operating within the Trading Card Game (TCG) market, with headquarters in Asia and an established logistics and warehousing presence in the United States. With continued expansion across key franchises and collectible categories, they are now looking to strengthen their US sourcing capability. The Role My client is seeking a highly knowledgeable and commercially driven TCG Card Buyer to lead sourcing and procurement across key collectible categories. Initially focused on Pokémon (English & Japanese), this role will evolve to include Sports Cards (NBA/NFL) and emerging TCG segments such as One Piece. This is a high-impact position requiring strong market awareness, authentication expertise, and the ability to consistently source high-value inventory at scale. Key Responsibilities Sourcing & Procurement Source and purchase Pokémon cards with an initial focus on English editions, followed by Japanese inventory. Identify and leverage multiple acquisition channels including marketplaces (eBay, TCGPlayer), card shows, private collectors, and dealer networks. Build profitable pipelines by targeting PSA-gradeable raw cards and high-grade inventory (PSA 9/10). Manage end-to-end PSA submission strategy to maximise return on investment. Expand procurement activities into Sports Cards and other TCG categories over time. Authentication & Quality Control Conduct detailed authenticity checks to identify counterfeit, altered, or restored cards. Validate PSA slabs using official tools and physical inspection methods. Utilise grading tools (e.g. calipers, UV light) to assess condition and integrity. Maintain strict quality standards with zero tolerance for inauthentic inventory. Market Intelligence Track pricing trends, liquidity, and demand signals across key marketplaces. Stay informed on new releases, reprints, and PSA population shifts. Provide regular insights and reporting to support procurement strategy. Vendor & Network Development Build relationships with dealers, collectors, and hobby communities. Attend events, trade shows, and conventions to expand sourcing channels. Negotiate effectively to secure inventory at competitive prices. Operations & Reporting Submit purchase proposals in line with internal approval processes. Maintain accurate and detailed procurement records. Coordinate closely with US warehouse operations for intake and tracking. Communicate regularly with international stakeholders across time zones. Requirements 3+ years’ experience buying/selling Pokémon TCG in a professional or high-level enthusiast capacity. Strong knowledge of Pokémon sets, variants, and market valuation (English & Japanese). Solid understanding of PSA grading standards and authentication processes. Proven ability to identify counterfeit or altered cards. Established presence on key platforms (eBay, TCGPlayer, etc.). Strong negotiation skills with a track record of sourcing below market value. Highly organised, self-motivated, and comfortable working independently. Ability to work cross-functionally with international teams. Desirable Experience sourcing via Japanese platforms (Yahoo Auctions, Mercari JP). Hands-on PSA submission experience and grading ROI knowledge. Exposure to Sports Cards or other TCG ecosystems. Existing dealer/collector network within the US. Additional language skills (Mandarin or Japanese). What’s on Offer Competitive base salary + performance-based commission Fully funded purchasing budget Remote working flexibility with outcome-driven performance expectations Opportunity to play a key role in scaling a fast-growing global business Career progression into team management as the function expands  

About the Role My client is seeking a Director of Analytics & Business Intelligence to lead and scale their data function within a high-growth, regulated digital gaming environment. This is a hands-on leadership role responsible for driving analytics strategy, delivering actionable insights, and partnering cross-functionally with Product, Marketing, Finance, Operations, and Professional Services. The successful candidate will serve as a key advisor to senior leadership, translating complex data into clear, commercially impactful decisions. Key Responsibilities Analytics Strategy & Governance Define and execute the analytics vision, strategy, and roadmap aligned to business objectives Establish and maintain robust data governance frameworks to ensure accuracy, integrity, and consistency Partner with technology teams on data infrastructure, owning the analytics and insight layer Act as a subject matter expert on analytics best practices and responsible data usage Translate complex data into clear, actionable insights for executive stakeholders Player & Marketing Analytics Lead analysis of customer behavior, segmentation, lifecycle performance, and LTV modelling Drive insights on acquisition, retention, and engagement strategies Oversee reporting on digital marketing performance, loyalty programs, and ROI metrics Collaborate with marketing and product teams to optimise campaign effectiveness Financial & Operational Analytics Support budgeting, forecasting, and financial planning processes Develop KPIs, dashboards, and reporting frameworks to drive business performance Deliver insights that connect operational performance to revenue outcomes Provide cross-functional analytical support across key business areas Compliance & Risk Analytics Partner with compliance teams to identify potential fraud and AML risks through data analysis Ensure all analytics outputs meet regulatory and compliance requirements Professional Services Support Provide client-facing teams with market intelligence, benchmarking, and performance insights Develop standardized reporting, ROI frameworks, and dashboards to support client engagements Enable data-driven storytelling to support client acquisition and retention Leadership & Team Development Build, lead, and mentor a high-performing analytics team Establish workflows, prioritization models, and quality standards Drive a culture of curiosity, accountability, and commercial focus Scale team capability in line with business growth Requirements Experience 7+ years in data analytics or a related field, with at least 3 years in a leadership role Proven experience owning and leading an analytics function Strong experience in customer analytics, including segmentation and LTV modelling Track record of presenting insights to executive and board-level stakeholders Experience in high-growth or scaling environments is highly desirable Exposure to multi-partner ecosystems, loyalty programs, or P&L analytics is advantageous Education Bachelor’s degree in a relevant field (e.g., Economics, Business, Statistics, Engineering) Master’s degree preferred Skills & Competencies Strategic mindset: Ability to translate business problems into analytical solutions Technical expertise: Strong SQL skills; experience with BI tools (e.g., Power BI); advanced Excel Additional tools: Experience with Python, R, or similar is a plus Communication: Ability to simplify complex insights for non-technical audiences Leadership: Proven ability to build, manage, and develop teams Business acumen: Solid understanding of financial metrics, ROI, and revenue drivers Collaboration: Strong cross-functional stakeholder management skills Data governance: Deep understanding of data quality, integrity, and best practices Why Apply? Opportunity to lead a high-impact analytics function within a growing digital business Strategic, visible role with direct exposure to executive leadership Chance to shape data-driven decision-making across multiple business functions Build and scale a team in a dynamic and evolving environment