Director of Events & Promotions | Casino | Strong Base, Bonus & Benefits

Director of Events & Promotions | Casino | Strong Base, Bonus & Benefits | On Site.

Dependant on Experience

On-site job

Marketing industry

North America

Job ref39624

Post DateAugust 20, 2026

Pentasia is partnering with a leading gaming and hospitality operator to identify an experienced Director of Events & Promotions. This is a senior marketing leadership opportunity responsible for the strategic development, execution, and performance of promotional campaigns, special events, VIP experiences, and customer engagement initiatives.

This position is based on-site in the greater Chicago area and will play a critical role in shaping the property's promotional strategy, guest experience, and overall marketing performance. The successful candidate will lead a high-performing team while driving programs designed to increase visitation, customer loyalty, database growth, and revenue performance.

The ideal candidate will bring a combination of strategic marketing expertise, operational excellence, strong leadership capabilities, and a proven track record of delivering impactful events and promotions within the gaming, casino, hospitality, or entertainment sectors

Key Responsibilities

Lead the strategic planning, development, execution, and evaluation of all promotions, special events, and VIP customer programs.
Develop short and long-term event and promotional calendars aligned with broader business and marketing objectives.
Create initiatives designed to increase visitation frequency, customer acquisition, database growth, guest engagement, and revenue generation.
Analyze program effectiveness, customer response, profitability, and market opportunities to optimize future campaigns.
Manage departmental budgets, forecasting, expense controls, and resource allocation.
Oversee the planning and execution of large-scale events, VIP experiences, entertainment activations, and promotional campaigns.
Lead, coach, develop, and mentor management teams and departmental staff.
Establish departmental goals, performance standards, operational procedures, and best practices.
Collaborate with internal stakeholders, creative teams, agencies, and external vendors to develop event and promotional assets.
Ensure all promotional activities are executed in compliance with regulatory requirements and company policies.
Present recommendations and strategic insights to senior leadership regarding customer engagement, promotional effectiveness, and market opportunities.
Monitor industry trends and competitor activity to identify innovative promotional and event concepts.

Requirements

Bachelor's degree in Marketing, Business Administration, Hospitality Management, or a related field.
Minimum 5 years of leadership experience within marketing, promotions, events, or customer engagement.
Minimum 3 years of experience managing casino, gaming, hospitality, entertainment, or loyalty-driven promotional programs.
Proven experience planning and executing VIP events and large-scale customer-facing promotions.
Demonstrated experience managing departmental budgets, forecasting, and performance reporting.
Strong leadership and people management skills with the ability to inspire and develop teams.
Exceptional verbal and written communication skills.
Comfortable presenting to senior stakeholders and speaking before large audiences.
Strong commercial awareness and analytical capabilities.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Proficiency with Microsoft Office Suite, including Excel and PowerPoint.
Experience with player loyalty systems, CRM platforms, or customer tracking systems is advantageous.
Knowledge of social media, digital marketing, and customer engagement technologies is preferred.

Desired Profile

Strategic thinker with a customer-first mindset.
Highly organised and detail-oriented.
Innovative, creative, and results-driven.
Confident decision-maker with strong commercial acumen.
Collaborative leader capable of building relationships across multiple departments.
Passionate about creating memorable guest experiences and driving measurable business results.

What's on Offer

Opportunity to join an established and growing gaming and hospitality organization.
Significant influence over customer engagement strategy and promotional direction.
Leadership role with direct impact on revenue growth and guest experience.
Competitive compensation package, bonus potential, and comprehensive benefits.
Relocation assistance available for qualified candidates relocating to the Chicago area.
Opportunity to work with a respected leadership team focused on innovation, guest experience, and business growth.

Austin Barber

Recruitment Consultant

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