CRM manager.

40000-50000 BRL per month
On-site job
Leadership industry
LATAM
Job ref41140
Post DateSeptember 4, 2026

CRM Manager – iGaming | São Paulo

We are looking for an experienced CRM Manager to lead CRM strategy, lifecycle marketing, retention, and customer engagement for the Brazilian market.

Key Responsibilities

  • Own and execute CRM and customer lifecycle strategies.
  • Plan CRM calendars, campaigns, segmentation, and personalized communications.
  • Build and optimize automated customer journeys and trigger-based campaigns.
  • Drive retention, reactivation, engagement, and customer lifetime value (LTV).
  • Monitor campaign performance, churn, conversion, and engagement metrics.
  • Lead A/B testing and continuously optimize CRM initiatives.
  • Collaborate with Product, Operations, VIP, Risk, Data, UX, and Compliance teams.
  • Ensure campaigns follow regulatory and responsible gaming requirements.

Requirements

  • 5+ years of experience at managerial level in CRM, retention, lifecycle marketing, or customer engagement.
  • Strong experience with Email, Push Notifications, SMS, WhatsApp, and In-app Messaging.
  • Proven experience with segmentation, automation, and lifecycle journey design.
  • Strong analytical and project management skills.
  • Experience optimizing onboarding, first deposit, first bet, reactivation, and VIP engagement.
  • Professional English communication skills.

Nice to Have

  • Experience in iGaming, online casino, sports betting, fintech, e-commerce, or other high-frequency digital products.
  • Knowledge of gamification and retention mechanics such as cashback, loyalty programs, tournaments, missions, and challenges.
  • Experience with CRM automation tools, CDPs, BI/reporting tools, and basic SQL.
  • Experience managing bonus ROI, incentives, VIP retention, and regulated markets.

? Location: São Paulo, Brazil – On-site

Eleonora Gottifredi

Eleonora Gottifredi

Recruitment Consultant

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CRM Manager – iGaming | São Paulo We are looking for an experienced CRM Manager to lead CRM strategy, lifecycle marketing, retention, and customer engagement for the Brazilian market. Key Responsibilities Own and execute CRM and customer lifecycle strategies. Plan CRM calendars, campaigns, segmentation, and personalized communications. Build and optimize automated customer journeys and trigger-based campaigns. Drive retention, reactivation, engagement, and customer lifetime value (LTV). Monitor campaign performance, churn, conversion, and engagement metrics. Lead A/B testing and continuously optimize CRM initiatives. Collaborate with Product, Operations, VIP, Risk, Data, UX, and Compliance teams. Ensure campaigns follow regulatory and responsible gaming requirements. Requirements 5+ years of experience at managerial level in CRM, retention, lifecycle marketing, or customer engagement. Strong experience with Email, Push Notifications, SMS, WhatsApp, and In-app Messaging. Proven experience with segmentation, automation, and lifecycle journey design. Strong analytical and project management skills. Experience optimizing onboarding, first deposit, first bet, reactivation, and VIP engagement. Professional English communication skills. Nice to Have Experience in iGaming, online casino, sports betting, fintech, e-commerce, or other high-frequency digital products. Knowledge of gamification and retention mechanics such as cashback, loyalty programs, tournaments, missions, and challenges. Experience with CRM automation tools, CDPs, BI/reporting tools, and basic SQL. Experience managing bonus ROI, incentives, VIP retention, and regulated markets. ? Location: São Paulo, Brazil – On-site
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