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What we’re looking for Seeking a Senior Brand Marketing Lead to take on a high-impact, cross-functional role within the Marketing function. Acting as the primary execution partner to the Chief Marketing Officer, this person will be responsible for driving coordination across all key marketing disciplines, including Acquisition, Retention (CRM & VIP), Design, Content, and Product. This role will act as the central connector between strategy and execution, ensuring marketing initiatives are delivered in a structured, brand-consistent, and commercially effective way. The goal is to ensure every customer touchpoint reflects a unified brand identity while supporting measurable business growth. What you’ll do Strategic Campaign Leadership Own and manage the end-to-end marketing calendar, coordinating multiple campaigns across channels and business areas Translate senior leadership strategy and business goals into clear project plans with defined timelines, owners, and KPIs Lead cross-functional alignment sessions across Acquisition, CRM/Retention, VIP, Design, Content, and Product teams Ensure all output aligns with brand guidelines, tone of voice, visual identity, and relevant compliance standards Cross-Functional Delivery & Coordination Act as the central point of accountability for live marketing activity, helping resolve dependencies and unblock teams Build and maintain detailed project plans using structured project management tools (e.g., Jira or equivalent) Run regular cross-team reviews to ensure delivery stays on track, on brief, and within budget Acquisition Marketing Brief and guide performance marketing teams to ensure campaigns remain consistent with brand standards Review creative assets and messaging for alignment with campaign objectives and brand positioning Work closely with Design and Product on landing page strategy to optimise conversion while maintaining brand integrity Identify opportunities for ongoing performance improvement Retention, CRM & VIP Marketing Partner with lifecycle marketing teams to coordinate CRM programmes, including onboarding journeys, reactivation, loyalty initiatives, and promotional planning Ensure retention activity is aligned with broader marketing priorities and campaigns Brand, Design & Content Governance Maintain and evolve brand guidelines in collaboration with senior brand and design stakeholders Oversee the content calendar across key events, product launches, seasonal peaks, and market-specific moments Reporting & Performance Management Define and monitor campaign performance metrics in collaboration with analytics teams Present regular performance updates to senior leadership Own consolidated marketing reporting dashboards providing a single view of key KPIs Lead post-campaign analysis and embed learnings into future planning Manage marketing budgets, tracking spend and identifying optimisation opportunities What you’ll bring Essential 5+ years’ experience in marketing, including senior-level responsibility; at least 2 years in a regulated digital entertainment or gaming environment Proven track record of leading cross-functional marketing projects or campaigns Strong understanding of acquisition and lifecycle marketing principles, including CRM, promotions, and customer segmentation Strong creative judgement with the ability to assess copy, design, and user experience from both a brand and commercial perspective Comfortable working with data, performance metrics, and testing frameworks to inform decisions Excellent stakeholder management skills with the ability to influence across teams without direct authority Experience using project management tools and collaborative marketing platforms Awareness of marketing compliance requirements in regulated industries Desirable Experience working across multiple markets or jurisdictions Exposure to product marketing or go-to-market planning for digital products Familiarity with CRM systems and analytics platforms Background in performance marketing channels such as paid media or SEO What’s on offer Hybrid working for candidates based in the Málaga region, or fully remote within Spain International, technology-driven environment with modern tools and systems Collaborative, agile, and multicultural teams Competitive salary with flexible working arrangements 23 days annual leave plus public holidays Private healthcare coverage for employees and dependants Free online language learning (English/Spanish) Regular company events and social activities Additional office perks Daily breakfast and freshly prepared lunches several times per week Subsidised wellness services including personal training and physiotherapy On-site amenities including breakout spaces, refreshments, and recreational areas Fitness and wellbeing facilities including gym access and relaxation spaces

Our client is looking for a Sportsbook CRM specialist to be based in their Madrid office. You will have native Spanish and fluent English and a understanding of how to execute and optimise sports campaigns for the Spanish market primarily. You ideally will have Salesforce experience and be passionate about all things sport related. You understand player behaviour and preferences in the Spanish market. If this sounds like you then please get in touch