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We're a global people business - the leading recruitment consultancy in iGaming, having placed over 10,000 candidates in casino and sports betting jobs worldwide.
Hybrid
marbella, Spain
Circa - €65K
What we’re looking for
Seeking a Senior Brand Marketing Lead to take on a high-impact, cross-functional role within the Marketing function. Acting as the primary execution partner to the Chief Marketing Officer, this person will be responsible for driving coordination across all key marketing disciplines, including Acquisition, Retention (CRM & VIP), Design, Content, and Product.
This role will act as the central connector between strategy and execution, ensuring marketing initiatives are delivered in a structured, brand-consistent, and commercially effective way. The goal is to ensure every customer touchpoint reflects a unified brand identity while supporting measurable business growth.
What you’ll do
Strategic Campaign Leadership
Own and manage the end-to-end marketing calendar, coordinating multiple campaigns across channels and business areas
Translate senior leadership strategy and business goals into clear project plans with defined timelines, owners, and KPIs
Lead cross-functional alignment sessions across Acquisition, CRM/Retention, VIP, Design, Content, and Product teams
Ensure all output aligns with brand guidelines, tone of voice, visual identity, and relevant compliance standards
Cross-Functional Delivery & Coordination
Act as the central point of accountability for live marketing activity, helping resolve dependencies and unblock teams
Build and maintain detailed project plans using structured project management tools (e.g., Jira or equivalent)
Run regular cross-team reviews to ensure delivery stays on track, on brief, and within budget
Acquisition Marketing
Brief and guide performance marketing teams to ensure campaigns remain consistent with brand standards
Review creative assets and messaging for alignment with campaign objectives and brand positioning
Work closely with Design and Product on landing page strategy to optimise conversion while maintaining brand integrity
Identify opportunities for ongoing performance improvement
Retention, CRM & VIP Marketing
Partner with lifecycle marketing teams to coordinate CRM programmes, including onboarding journeys, reactivation, loyalty initiatives, and promotional planning
Ensure retention activity is aligned with broader marketing priorities and campaigns
Brand, Design & Content Governance
Maintain and evolve brand guidelines in collaboration with senior brand and design stakeholders
Oversee the content calendar across key events, product launches, seasonal peaks, and market-specific moments
Reporting & Performance Management
Define and monitor campaign performance metrics in collaboration with analytics teams
Present regular performance updates to senior leadership
Own consolidated marketing reporting dashboards providing a single view of key KPIs
Lead post-campaign analysis and embed learnings into future planning
Manage marketing budgets, tracking spend and identifying optimisation opportunities
What you’ll bring
Essential
5+ years’ experience in marketing, including senior-level responsibility; at least 2 years in a regulated digital entertainment or gaming environment
Proven track record of leading cross-functional marketing projects or campaigns
Strong understanding of acquisition and lifecycle marketing principles, including CRM, promotions, and customer segmentation
Strong creative judgement with the ability to assess copy, design, and user experience from both a brand and commercial perspective
Comfortable working with data, performance metrics, and testing frameworks to inform decisions
Excellent stakeholder management skills with the ability to influence across teams without direct authority
Experience using project management tools and collaborative marketing platforms
Awareness of marketing compliance requirements in regulated industries
Desirable
Experience working across multiple markets or jurisdictions
Exposure to product marketing or go-to-market planning for digital products
Familiarity with CRM systems and analytics platforms
Background in performance marketing channels such as paid media or SEO
What’s on offer
Hybrid working for candidates based in the Málaga region, or fully remote within Spain
International, technology-driven environment with modern tools and systems
Collaborative, agile, and multicultural teams
Competitive salary with flexible working arrangements
23 days annual leave plus public holidays
Private healthcare coverage for employees and dependants
Free online language learning (English/Spanish)
Regular company events and social activities
Additional office perks
Daily breakfast and freshly prepared lunches several times per week
Subsidised wellness services including personal training and physiotherapy
On-site amenities including breakout spaces, refreshments, and recreational areas
Fitness and wellbeing facilities including gym access and relaxation spaces
Apply nowOn-site
Madrid, Spain
Circa €55K
We are seeking an experienced Affiliate Manager to join our Spanish operation, taking ownership of the acquisition, management, and retention of affiliate partners. This is an exciting opportunity for someone looking to lead and grow the affiliate channel, with future potential to build and manage a dedicated team in Spain and support expansion into additional markets.
The ideal candidate will bring a strong mix of strategic thinking, analytical capability, and a hands-on approach. You will be confident driving performance, building long-term partner relationships, and delivering ambitious growth objectives in a fast-paced environment.
Key Responsibilities
Manage the recruitment, onboarding, and retention of affiliate partners
Provide market insights and recommendations on trends and best practices within the Spanish affiliate landscape
Develop and implement strategies to improve affiliate conversion, engagement, and retention
Grow and optimise a portfolio of affiliate accounts to maximise revenue and overall channel performance
Build and maintain strong relationships with partners through regular communication, including email, calls, newsletters, and industry networking
Plan and execute affiliate campaigns across PPC, media buying, and social media channels
Monitor, analyse, and optimise campaign and channel performance using a data-driven, ROI-focused approach
Identify new partnership and growth opportunities while continuously improving the performance of existing affiliates
Ensure all affiliate activity complies with local regulations and industry standards
Requirements
Minimum 3 years’ experience in affiliate marketing, preferably within the iGaming sector
Strong understanding of:
Affiliate acquisition and growth strategies
SEM, including keyword research, optimisation, and campaign analysis
Landing page optimisation and conversion rate improvement
Excellent negotiation, communication, and relationship management skills
Hands-on experience with affiliate platforms such as NetRefer, Mexos, or MyAffiliates
Strong working knowledge of Google Analytics
Experience using reporting and visualisation tools such as Looker Studio (Google Data Studio) or Power BI
Ability to interpret data, analyse performance, and track key digital marketing KPIs
Experience managing budgets and working with agencies and media partners
Advanced Excel skills
Strong analytical mindset; experience with statistics or BI tools would be advantageous
Self-motivated, proactive, and collaborative team player
Professional level English (minimum B2, assessed during the interview process); additional languages are an advantage
Apply nowHybrid
CRM Specialist - Sportsbook - Madrid
Madrid, Spain
€32,000 to €35,000 pa
Our client is looking for a Sportsbook CRM specialist to be based in their Madrid office. You will have native Spanish and fluent English and a understanding of how to execute and optimise sports campaigns for the Spanish market primarily.
You ideally will have Salesforce experience and be passionate about all things sport related. You understand player behaviour and preferences in the Spanish market.
If this sounds like you then please get in touch
Apply nowRemote
Remote, Spain
Circa €42
The successful candidate will be responsible for developing and executing strategies to build and
improve our website network visibility in search engine results pages and increase organic traffic, and
support the main company domains.
They will work closely, and as part of the SEO team, with cross-functional teams to ensure that all
digital content is optimized for search engines and aligns with our overall marketing goals. This is an
excellent opportunity for someone who is passionate about SEO and wants to face new challenges in
different markets and in a competitive industry.
Key Responsibilities:
? Build and grow a network of websites to support the Search Visibility results for our main
brands
? Develop and implement effective SEO strategies to improve website visibility, traffic, and
rankings
? Conduct keyword research and analysis to identify new opportunities for content
optimization and creation
? Analyze website traffic and user behavior to make data-driven decisions about optimization
and content creation
? Monitor and analyze competitor activities to identify potential opportunities and threats
? Collaborate with cross-functional teams to ensure that all digital content is optimized for
search engines and aligned with our overall marketing goals
? Stay up-to-date with industry trends and best practices related to SEO
? Track, measure, and report on SEO performance metrics to demonstrate progress and
identify areas of improvement
Requirements:
Bachelor's degree or equivalent in Marketing, Communications, Computer Science, or
related field
? 1+ years of experience in SEO, with a proven track record of improving website visibility,
traffic, and rankings
? Strong understanding of search engine algorithms and ranking factors
? Experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Screaming Frog
? Experience with different CMS like WordPress
? Understanding and basic knowledge of html and CSS
? Project management abilities
? Big scale project experience
? Excellent communication and interpersonal skills, with the ability to collaborate effectively
with cross-functional teams and stakeholders
? Strong analytical and problem-solving skills, with the ability to make data-driven decisions
? Ability to manage and lead a team, with a focus on mentorship, growth, and development
? Eagerness to learn and stay up-to-date with industry trends and best practices
? If you are a results-driven and experienced SEO Manager looking for an exciting opportunity,
we encourage you to apply. We offer a competitive salary, benefits package, and the chance
to work with a dynamic and supportive team.
? Language: English – Must; Additional – an advantag
Apply now