Pentasia Malta.

CRM Manager (Sao Paulo, Brazil) We are hiring a CRM Manager to join a fast-growing international iGaming company expanding its operations in Brazil. This role will be responsible for leading CRM strategy, customer lifecycle management, retention initiatives, and engagement programs, ensuring sustainable growth, improved customer lifetime value, and strong player retention across the Brazilian market. Key Responsibilities: Own and execute the CRM and customer lifecycle strategy for the Brazil market. Plan and manage CRM communication calendars and engagement campaigns across multiple channels. Develop customer segmentation models and personalized communication strategies. Build, optimize, and manage automated lifecycle journeys and trigger-based CRM workflows. Monitor retention, engagement, churn, conversion, and campaign performance metrics. Lead A/B testing initiatives to optimize messaging, incentives, customer journeys, and campaign effectiveness. Collaborate closely with Product, UX, Operations, VIP, Risk, Finance, and Compliance teams. Ensure CRM initiatives comply with regulatory requirements and responsible gaming standards. Generate performance reports, insights, and optimization recommendations for leadership. Requirements: 5+ years of experience in CRM, retention, lifecycle marketing, customer engagement, or related areas. Proven experience managing CRM campaigns across Email, Push Notifications, SMS, WhatsApp, and In-App Messaging. Strong understanding of customer segmentation, lifecycle journey design, and automation strategies. Experience building automated CRM flows and trigger-based campaigns. Strong analytical skills with the ability to interpret retention, churn, conversion, and engagement data. Experience collaborating with Product, Operations, Data, UX, and Customer Support teams. Strong project management and execution capabilities. Ability to balance strategic planning with hands-on operational execution. Professional English communication skills. Nice to Have: Experience within iGaming, Sports Betting, Online Casino, Fintech, E-commerce, or other high-frequency digital products. Experience with gamification and retention mechanics such as cashback, missions, loyalty programs, tournaments, rankings, and challenges. Experience with CRM automation platforms and customer data platforms (CDPs). Basic SQL knowledge and familiarity with BI and reporting tools. Experience managing bonus ROI, incentive costs, and anti-abuse controls. Experience supporting VIP retention and personalization strategies. Experience operating in regulated markets or compliance-heavy industries. What We're Looking For: Strategic CRM leader with a strong focus on retention, engagement, and customer lifetime value. Data-driven professional who can turn insights into actionable CRM initiatives. Hands-on operator capable of executing campaigns while driving long-term strategy. Strong communicator who can collaborate effectively across multiple departments. Results-oriented professional who thrives in fast-paced and high-growth environments. Customer-centric mindset with a passion for creating engaging player experiences. This is an excellent opportunity to join an international company during a key growth phase and play a strategic role in building and scaling CRM operations in Brazil.

Senior Affiliate Manager Location: Malta Work Setup: Hybrid or office-based role Travel Requirements: The successful candidate must be open to travelling internationally for industry expos/conferences such as ICE, SiGMA and other networking events, as well as occasional visits to additional company HQs and partner locations. Role Overview: Our client is looking for a commercially driven Senior Affiliate Manager to take ownership of affiliate operations on a global level across multiple markets and verticals, rather than focusing on a single country or region. This is a strategic and hands-on opportunity for someone who understands international affiliate marketing within iGaming and can help build structure, processes and long-term scalability within an evolving affiliate setup. The role offers strong long-term growth potential, with the opportunity to develop into a Head of Affiliates position over time and build regional teams globally. Key Responsibilities Manage and grow affiliate partnerships across multiple international markets Develop and organise the global affiliate function and help establish scalable internal processes Build and maintain strong relationships with affiliates, partners and key stakeholders Identify new affiliate opportunities and growth channels across various geographies Analyse affiliate performance and optimise campaigns based on market trends and KPIs Coordinate affiliate activities across different regions and support future team expansion Monitor traffic quality and identify potential fraud/scam activity, particularly within high-risk markets such as Brazil Work closely with internal teams to improve reporting, communication and operational efficiency Attend industry events, expos and networking conferences internationally Requirements Proven experience within the iGaming industry, particularly across Online Casino and Sportsbook Strong understanding of international affiliate marketing across multiple regulated and non-regulated markets Experience managing affiliates globally rather than within a single local market Strong exposure to LATAM/Brazil, Canada and Australia markets Previous experience managing or leading teams is highly desirable Ability to work in a relatively unstructured environment and build processes from the ground up Understanding of different affiliate acquisition channels and how they vary across markets Commercially minded with strong communication and relationship-building skills Fluent English required Spanish and/or Portuguese would be considered a strong advantage Does this sound like you or someone you know? Apply now or reach out to me directly at: chrysavgi.patera@pentasia.com

An exciting opportunity for a Sr Data, Analytics and Martech leader to join a fast-growing online casino business at a foundational stage. This person will build the data function from scratch, creating the foundations for analytics, tracking, attribution, BI, customer insight and marketing technology. This is a hands-on leadership role for someone who understands both data analytics and digital marketing measurement. The business is currently migrating platforms and building its internal team, so they need someone who can define the strategy, but also get close to the data, vendors, tagging, attribution models and reporting setup. Main Responsibilities: Build and lead the data, analytics and marketing technology function. Create the data foundations, reporting framework and single source of truth for key business KPIs. Define tracking standards across web, app, CRM, paid media, affiliates and product journeys. Build a clear attribution and digital marketing measurement framework. Pull together data from platform providers, marketing channels and third-party tools such as paid social, search and CRM platforms. Support commercial, product, CRM and marketing teams with actionable analytics. Develop insight around customer behaviour, game performance, retention, churn, lifetime value and recommendations. Work closely with vendors and internal stakeholders to ensure data is structured, reliable and usable. Remain hands-on when needed, including extracting and analysing data using tools such as SQL, MySQL and/or Python. Desired experience: Data, analytics, BI, commercial analytics or marketing technology. Strong understanding of digital marketing, tracking, attribution and key marketing KPIs. Ability to work hands-on with data, not just advise from a management level. Strong knowledge of BI, reporting, data architecture, KPI frameworks and data governance. Understanding of CRM analytics, customer lifecycle, retention, churn and LTV. Strong stakeholder management skills and the ability to explain complex data topics clearly.