Pentasia Malta.

Role purpose The Head of Media Buy leads the company's media buying function, with a particular emphasis on black-hat media buying tactics. Working alongside an established in-house design team and automation capability, the role brings a proactive, hands-on approach to acquiring traffic: continuously developing new strategies to buy advertising and drive direct conversion for the company's brands. The Head of Media Buy is accountable for black-hat strategy, for the acquisition landing pages that convert paid traffic, for tracking, and for transparent reporting of spend and return on investment. Key responsibilities Black-hat media buy strategy • Lead the Media Buy team and set its strategic focus on black-hat media buying, through both in-house setups and external sources. • Develop and execute black-hat strategies for campaign delivery, covering both seasonal and evergreen activity, and renew them continuously. • Manage campaigns directly, setting the standard for the team in campaign build, optimisation and scaling. • Build and maintain the technical and account infrastructure on which black-hat buying depends, ensuring resilience when platforms or networks change their policies. • Document tactics and processes in playbooks, so that performance does not depend on any single individual. Platforms and campaigns • Major platforms: Meta, Google and YouTube, Bing, TikTok and X, plus Telegram, WhatsApp, ChatGPT, Reddit. • Additional traffic types: native, push, pop and programmatic, direct buys with sports and odds publishers, and display campaigns in Bannerflow. • New sources and markets: competitor and market research to find new sources, a channel mix tailored to each market including DACH, Brazil and Turkey, and scale, pause or discontinue decisions on the data. Acquisition landing pages • Own the media buy landing pages for Acquisition. Design and development are delivered by in-house designers and developers; the Head of Media Buy ensures the pages remain current. • Partner with the Head of SEO to ensure sufficient landing page coverage for the traffic being purchased. • Provide input for landing page tests, and apply the findings to improve conversion. Tracking, targets and reporting • Work with Netrefer on tracking, ensuring every campaign is measured from click through to registration, FTD and NGR. • Be accountable for the agreed targets: FTDs, NGR, cost per FTD and cost per registration. • Provide reporting on request at any time, with full transparency on where budget is spent and the return it delivers. • Produce regular dashboards and weekly performance reports across all campaigns. Budget and financial control • Own the media buy budget, agreeing the split across channels with the Head of Acquisition and monitoring pacing and spend daily. • Approve spend only against agreed budgets, maintaining a clear audit trail for every top-up, payment and spend movement. • Reconcile spend against platform and network records and invoices, and escalate any variance immediately. • Maintain documented records of access to ad accounts and payment methods. Cross-functional collaboration • Work closely with the Head of Social Media, who owns communications strategy and white-hat media buying with a separate budget, so that both functions operate in alignment. • Work directly with the AI Creative Lead on all campaign creatives, including briefs, variants and performance feedback. Team leadership • Lead the Media Buy team, setting priorities, reviewing work regularly and providing coaching. • Maintain availability and responsiveness during core working hours, and set the same expectation for the team. Requirements • Based in Malta, with the right to work in Malta. No relocation package is offered. • Minimum five years' experience in performance media buying, including a proven record in black-hat or non-standard media buying in iGaming or other restricted verticals, supported by demonstrable results. • Hands-on proficiency across multiple traffic types and platforms, such as Meta, YouTube, Telegram, native, push and programmatic. • Strong knowledge of tracking and attribution, including postbacks, UTMs and server-side tracking. • Experience leading a media buying team and managing significant monthly advertising budgets with clear controls. • Strong financial discipline, with spend documented, reconciled and explained proactively. • A proactive, accountable approach, with prompt responsiveness and open collaboration with colleagues. • Advantageous: media buying experience in the DACH region, Brazil and Turkey, although not limited to these markets; iGaming experience across several markets; and experience hiring and developing media buyers. If this sounds like you and your next step in your career Apply Now!

Business Development Manager Up to €45,000 base + significant commission and bonus, so your OTE can go far beyond that In iGaming, the operators and suppliers who win are the ones who get to market fast and stay compliant. A great Business Development Manager is the person who makes that happen, and gets rewarded for it. My client is a global leader serving the iGaming and wider gaming industry, where regulation, trust and quality really matter. They are looking for an experienced Business Development Manager to open doors, grow a portfolio of key clients and become their go-to partner. The role: You’ll own the client relationship from first conversation to signed contract and beyond, with real commercial ownership. You will: Build and maintain strong, long-term relationships with your assigned clients Generate new business opportunities and manage the full sales cycle, from lead generation to contract signing Deliver compelling sales presentations and commercial proposals Provide first-class support and follow-up, so clients keep coming back Stay on top of gaming regulations and the company’s services, so you can advise clients with confidence Forecast client activity, keep CRM records accurate and produce reports that shape strategy Analyse market trends and customer needs, and turn them into opportunities Represent the business at exhibitions, conferences and client meetings across the industry Coordinate client training, inspections and audits where appropriate Contribute to the company’s wider strategic and revenue goals What you’ll bring: Experience in gaming, iGaming, or sales, marketing or customer service with a regulated or fast-moving customer base Strong business development and relationship management skills Excellent communication and presentation skills A solid grasp of the gaming landscape, ideally including regulation and licensing Confidence with CRM platforms and Microsoft Office Strong organisation and attention to detail, and the ability to manage multiple priorities A degree in Business, Marketing, Engineering or a related field (or equivalent experience) Fluent English. Other languages are a bonus A full driving licence, as travel to client meetings and events is part of the role What’s in it for you: Salary up to €45K, plus significant commissions and bonuses. Your performance drives a much stronger OTE. Regular travel, industry events and the chance to work with global clients A collaborative, international team Support to obtain any gaming licences the role requires A client who is committed to an inclusive workplace and welcomes applications from suitably qualified candidates regardless of background Location: Ideally based in Bulgaria. Candidates in Spain, UK, Slovenia or Italy will also be considered. Candidates living outside of these countries are unfortunately not able to be considered. Interested? Send me your CV, or message me directly for a confidential conversation. The client’s identity will be shared with suitable candidates on our first call.

Account Manager (Spain, Italy or UK) Up to €/£50,000 base + significant commission and bonus, so your OTE can go far beyond that iGaming moves fast. Markets open, regulations shift and operators are always looking for a partner they can trust. If you thrive in that pace and want your results reflected in your pay, this one is for you. My client is a global leader serving operators and brands across regulated industries, with a strong presence in iGaming. They are looking for an Account Manager to win new business, grow key accounts and become the partner their clients call first. The Role: You’ll own the full client journey, from first conversation to signed contract and long-term growth. You Will: Build lasting relationships with operators and decision-makers across the iGaming ecosystem. Own the full sales cycle: lead generation, pitching, negotiation, contract signing and ongoing account management. Deliver confident presentations and spot upsell and cross-sell opportunities in every account. Keep a close eye on market trends, new regulated markets and competitor moves, and turn them into revenue. Provide fast, professional support so clients always feel looked after. Prepare reports and forecasts that feed into strategy and growth targets. Represent the business at major iGaming conferences and trade shows, where deals and relationships are made. Work with internal teams to deliver standout client outcomes. Keep CRM records accurate and up to date. What You’ll Bring: Experience in account management, business development, sales or customer service, ideally within iGaming, online betting, casino, or another regulated or fast-moving digital industry. Strong communication, presentation and relationship-building skills. Understanding of the iGaming landscape, such as operators, suppliers, compliance and licensing. Confidence with CRM platforms and Microsoft Office. Excellent organisation and attention to detail, and the ability to juggle priorities independently. A bachelor’s degree in Business, Marketing or a related field (or equivalent experience). Fluent English. Spanish is strongly preferred, which is a real advantage in Spanish-speaking markets including LATAM. Other languages are a bonus. A full driving licence is preferred where travel is required. What’s in it for you: Salary up to €/£50K, plus significant commissions and bonuses. Your performance drives a much stronger OTE. Career development, training and clear progression, with regular performance reviews. A collaborative, international team. A flexible working approach where applicable. Regular travel, industry events and the chance to work with global clients. Location: Ideally based in Spain. Candidates in Italy or the UK will also be considered. Interested? Send me your CV, or message me directly for a confidential conversation. The client’s identity will be shared with suitable candidates at the appropriate stage.