The face of a live casino.
The suave and sophisticated croupier in a land-based casino still has a vital role to play in the global gaming industry, but there’s no denying that these days most people access their physical casino games through live casinos.
That means live dealers take the limelight as the gambling public’s most visible human connection to the services they enjoy using.
The same is true for games that require less technical proficiency or where a talented game presenter can work in tandem with a dealer to create a more premium experience for the consumer.
Grabbing your attention
Whether or not we admit it, we are all fickle creatures when it comes to the internet. Web pages typically have seconds to convince us to not navigate away from them. If it doesn’t grab our attention right away, then we’re off.
The same is true in the iGaming space and with live dealers in particular. There’s nothing human beings do better than processing other humans. They may prove to be incorrect, but we make rapid subconscious judgements about people when we first see them.
A negative impression and that could be the end of that potential gaming experience.
Luckily there are a vast number of ways to appear welcoming, trustworthy and compelling, meaning that there a hugely diverse range of people can make for excellent live dealers.
However, if someone appears clumsy, distracted or bored while managing a gaming table, you can be sure that consumers will pick up on it immediately and choose to take their gambling dollars elsewhere.
Knowing the rules
Dealing at a live table online is about a lot more than just appearances.
In most areas of online gambling, managing integrity comes down to complex technical requirements and rigorous testing.
For live services, it’s just like the casino floor in Las Vegas - the dealer needs to have complete control over their table and ensure that they run a fair game at all times.
They also need to match that with the ability to be clear and efficient in the way that they move. It’s harder to pick up on the nuances when you’re behind a screen, and easier to imagine you might have been cheated when luck isn’t going your way without any one around to check your emotions.
Consistency and professionalism should be high on the list of skills to look for when crafting a hiring profile for live dealers, and these characteristics should be monitored closely during the interview and hiring process.
Clear communication is also a must, with the ability to do so in more than one language a big selling point.
Making it clear when bets are allowed, for example, is key to ensuring that players feel like they are being treated fairly and to avoid any accusations of malpractice.
Putting on a show
Game presenters have the freedom to let loose a little from their dealing counterparts and focus more on customer engagement and entertainment.
That said, there are still areas of compliance they should not lose sight of. Areas of particular concern include not encouraging players to make bets or offering advice on how they should wager.
They also need to be very careful in the way that they talk about the games they are presenting. Regulations in many parts of the world prohibit claims about games that are not 100 percent accurate, such as talking up the chances of a particular result.
When interviewing for a position that prizes charisma, it can be easy to be swept up in someone’s force of personality. So ensure that you enter these kinds of hiring processes with a plan in place to test the candidate's attention to detail and ability to steer clear of problem areas.
Luckily for you, Pentasia is here to help. With services from job searches all the way through to Recruitment Process Outsourcing (RPO), the iGaming industry’s leading recruiter can support your hiring needs from start to finish.