In the last couple of years, we’ve seen a notable shift in workplace dynamics, with a growing push from some companies to mandate office work after the pandemic years. While this trend has gained traction in certain regions and roles, it has inadvertently created barriers to attracting and retaining top talent—especially for industries like iGaming, where the competition for skilled professionals is fierce.

 

According to PwC’s Future of Recruiting survey, 51% of candidates would forgo a higher salary for flexible working. This figure rises to 53% for women and 56% for those who’ve been in the workforce longer. These numbers underscore an important fact: offering flexible work arrangements isn’t just a perk—it’s a necessity for companies that want to remain competitive in today’s talent market.

 

Why Flexible Work Matters for Women in iGaming

The iGaming industry has historically been male-dominated, but women are increasingly becoming a significant proportion of the industry’s customer base. To stay innovative and connected to evolving market demands, it’s essential to have women’s voices represented across your teams. Flexible working is often a decisive factor for women, particularly those balancing professional and personal responsibilities.

 

Flexible arrangements allow companies to attract and retain talented women who bring invaluable perspectives to their teams. This isn’t just about diversity for diversity’s sake—it’s about ensuring your teams are representative of your audience, strengthening innovation, and driving growth in a way that resonates with all demographics.

 

By accommodating women’s needs for flexibility, businesses aren’t just improving their DEI metrics; they’re setting themselves up for long-term success in a competitive and evolving market.

 

The Case for Supporting Experienced Workers

The statistics also highlight another group prioritising flexible working: those who’ve been in the workforce longer. These individuals may bring years of experience, industry knowledge, and established networks—assets that can’t easily be replaced. However, many are seeking greater work-life balance as they progress in their careers, making flexible work arrangements a top priority.

 

By offering flexibility, employers can tap into this invaluable talent pool. These professionals are often highly skilled and able to hit the ground running, making them an ideal choice for businesses looking to fill critical roles. Ignoring their needs could mean losing out on some of the most qualified and capable talent available.

 

Turning Flexible Work Into a Competitive Advantage

The continuing demand for flexible working shouldn’t be viewed as a challenge; it’s an opportunity. Companies that embrace this trend can attract candidates with in-demand skills and experience without always needing to offer substantial pay rises. Flexible working is a powerful differentiator—one that many candidates value as much, if not more, than financial incentives.

 

However, this isn’t about cutting costs or offering less. It’s about recognising what today’s talent wants and aligning your employer brand and workplace policies to meet those expectations. By doing so, businesses can position themselves as forward-thinking, employee-centric organisations that genuinely care about the needs of their workforce.

 

The Bottom Line

As the iGaming industry continues to evolve, the ability to attract and retain top talent will hinge on more than just paychecks. Flexible working has become a critical factor for many professionals, particularly women and experienced workers, who bring unique perspectives and skills that drive innovation and growth.

 

The pandemic showed employees—and employers—what’s possible when it comes to remote and flexible working. For many, it was proof that productivity and collaboration can thrive even outside the traditional office setting. Now, some employees are simply refusing to go back to the pre-pandemic norm of everyone being in the office five days a week. That’s not to say remote work is the right solution for everyone; younger employees, in particular, often value the social and developmental opportunities that come from being in the office. However, to attract the diverse talent your business needs, it’s essential to factor in flexible working arrangements that align with the expectations of today’s workforce. Balancing flexibility with opportunities for in-person interaction can help you remain competitive in the iGaming industry.

 

If you’d like to learn more about how Pentasia can help you attract top-tier talent and discuss your talent strategy, get in touch with us today.