PPC Lead.

Coordination and optimization of all paid performance marketing (PPC) initiatives for products on the regulated Romanian market, with direct responsibility for ROI, growth of new player volume (FTD & NRD).

Main responsibilities:

1. Strategy & leadership

• Develops and implements paid search and paid media strategy on
• Google Ads platforms (Search, Display, UAC), Bing Ads,
• Apple Search Ads and other relevant channels, aligning it with marketing objectives, FTD generation and P&L.
• Leads budgeting, forecasting and budget allocation processes; monitors costs (CPC, CPA, ROAS) and proposes agile adjustments.

2. Campaign management

• Conducts keyword research, writes headlines & descriptions,
• Run continuous optimization programs and A/B-testing (message, landing page, bidding strategy) to maximize CTR, CVR and value per player (LTV).
• Update landings in internal CMS, ensuring mobile UX and optimal time-to-load.

3. Reporting & Analysis

• Collaborate with marketing & BI team to measure the impact of campaigns, validate tracking (GTM) and build dashboards in
• Looker Studio / Data Studio or other relevant places.
• Present weekly reports to management, highlighting insights, learnings and next-steps

4. Compliance & stakeholder management

• Works with Legal, Finance and CRM departments to ensure compliance of creatives and deposit/withdrawal flows with ONJN regulations and platform policies.
• Maintains relationship with Yahoo, Google, Microsoft, Apple etc. account managers for beta features and best practices.

5. People management

• Coordinates, mentors and develops PPC Executives by setting clear OKRs and professional development plans.

Tools:

• Google Ads & Google Ads Editor
• Bing Ads (Microsoft Advertising)
• Apple Search Ads, Universal App Campaigns
• Google Tag Manager & Google Analytics 4 / Adobe Analytics
• Excel / Google Sheets (advanced: pivot, query, Power Query)
• Semrush, Ahrefs, Similarweb or alternatives for research & competitive intel
• Tracking platforms
• Project & task management

Requirements:

• Proven track record of managing significant budgets (4-6 figures €/month) with achieving/exceeding CPA & ROAS KPIs.
• Advanced analytical skills; ability to quickly interpret complex data and make data-driven decisions.
• Practical experience with A/B-testing, landing-page optimization and experimentation methodologies.
• Knowledge of ONJN regulations and advertising policies for the gambling industry.
• Solid people-management, communication and cross-functional collaboration skills (marketing, CRM, BI, legal, finance).
• Excellent knowledge of Romanian and English (written & spoken).