Head of Marketing Campaigns.

Pentasia are supporting an operator in their search for a highly skilled Head of Marketing Campaigns to be based in their Costa Rica office to lead their campaign teams. Strategizing and executing campaigns that boost engagement across all verticals and channels. The ideal candidate will have strong analytical prowess and excellent project management skills.

 

Key Responsibilities: 

• Strategic Planning: Develop and oversee the annual campaign calendar, aligning marketing activities across sports, casino, lottery, and horse racing. 

• Creative Leadership: Champion creativity, ensuring campaign ideas are innovative, fresh, and culturally relevant to our US audience. 

• Data-Driven Insights: Analyse campaign performance metrics, extracting actionable insights to continuously enhance effectiveness and ROI. 

• Cultural Awareness: Leverage awareness of key US cultural events, sports seasons, holidays, and trending moments to inform timely and impactful campaigns. 

 

Experience and Skills: 

• Proven experience (6+ years) in managing marketing campaigns, ideally within gaming, sports betting, or high-paced digital consumer brands. 

• Strong track record in delivering impactful, multi-channel marketing campaigns. 

• Exceptional strategic thinking and creativity with a passion for innovation.