Jobs Explained: IGaming Sales Manager.

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Jobs Explained: IGaming Sales Manager

April 11, 2021

What is a Sales Manager? How much do Sales Managers earn? How do you get your first job as a Sales Manager and what is the long-term career potential? In this jobs explained profile we explore everything you need to know about Sales Managers in the iGaming industry.

What is an iGaming Sales Manager?

A Sales Manager identifies and targets new business opportunities through utilising existing industry contacts and partnerships & researching new market opportunities. A Sales Manager leads and coaches a team of salespeople. Managers are responsible for development strategies in terms of assessing new markets and products.

Similar roles

  • Business Development Manager - focussed on striking new deals and gaining new clients.

  • Account Manager - focussed on maintaining long term relationships with accounts.

What does a Sales Manager do?

​A Sales Manager is responsible for gaining and retaining new clients, through new deals opportunities and account management. Sales Managers lead and coach a team of salespeople. A Sales Manager's tasks often include assigning sales territories, setting quotas, mentoring the members of the sales team, assigning sales training, building a sales plan, and hiring and firing salespeople.


  • Varied

  • Customer interaction

  • Meet many different people

  • Transferrable skills

  • Get the thrill of striking a new deal

  • Build long term business relationships

  • Buzz of upselling accounts

  • Big bonusses


  • Demanding expectations

  • Unpredictable schedule

  • Pressure

  • Short lived successes

  • Have to juggle time as this is an all around role compared to Business Development or Account Manager

How much do iGaming Sales Managers earn?

  • Account Manager - £35,000 - £70,000 + 10-15% bonus

  • Business Development Manager - £50,000 - £90,000 + 40-50% bonus

  • Sales Manager - £50,000- £90,000 + 40-50% bonus

What skills and qualifications do you need to become an iGaming Sales Manager?

Direct sales experience is not always required, but knowledge of the iGaming industry is essential. Generally a good amount of the following is necessary:

  • iGaming industry experience.

  • Knowledge of iGaming products (casino, slots etc).

  • B2B sales experience.

  • Excellent negotiation skills.

  • Strong interpersonal skills.

  • Account management experience.

  • Ability to perform under pressure.

  • Ability to deal with and solve problems quickly and accurately.

  • Strong organisational and time management skills.

How do I get a job as an iGaming Sales Manager?

Becoming a Sales Manager often requires a good foundation of sales and management experience, but only iGaming experience is essential. You’ll find Sales Manager jobs advertised online, including junior, mid-level and senior positions. Be sure to include all relevant qualifications and experience when writing your CV- and don’t forget to send us a copy too, as we often have exclusive and unadvertised Sales Manager jobs.