January 9, 2023
As our world continues to head towards a digital future, traditional lotteries are looking at ways they can enhance their product.
The convenience of playing lottery games from a mobile device cannot be understated. Instant access to winnings has long been a key component of iGaming, and iLottery is no different, with winnings instantly deposited into players accounts. For those that have difficulty accessing retail locations having greater access than ever before, the market has never been so readily available.
In the US, with the frequent backing of state governments, iLottery is a great way to generate more revenue by creating an online version of traditional lottery games. According to director for the Arkansas Scholarship Lottery, Eric Hagler, “Of the 46 lotteries currently operating in the United States, Georgia, Illinois, Kentucky, Michigan, Minnesota, New Hampshire, North Carolina, Pennsylvania, Virginia and Washington, D.C., have some form of iLottery,” showing that this is a sector with untapped potential.
Thanks to the continued growth in iLottery globally, due to the shifting retail and gaming landscape, employment opportunities are becoming abundant. We’ve put together a list of roles that could provide an entrance into this exciting sector.
These professionals are responsible for overseeing the day-to-day operations. They may help create a smooth collaboration process between teams, handle customer service inquiries, and ensure that day to day operations run smoothly and efficiently.
Marketing specialists are responsible for promoting and marketing the iLottery to the public. They may create advertising campaigns, work with influencers and content creators, and manage social media accounts to generate interest and increase sales.
Data analysts play a crucial role in understanding player behaviour and spotting trends. To assist the company in making informed decisions, they may collect and analyse data on things like ticket sales, player demographics, and marketing initiatives.
Legal and Compliance Professionals:
The iLottery industry is regulated, and it is important for companies to ensure they are in compliance with relevant laws and regulations. Legal and compliance professionals may be responsible for researching and understanding these regulations, and to ensure that their company is compliant with their jurisdiction.
Customer support representatives who are available to assist players with any issues or questions they may have is essential in iLottery. These individuals may handle inquiries through live chat, email, or phone, and may also be responsible for handling complaints and resolving disputes.