Uk Country Manager

  • Location: London
  • Salary: £80k to £100k
  • Type: Permanent
  • Job reference: 22408

Our client is one of the biggest bookmakers in the industry looking for a Country Manager in UK

Job Description

Responsible for developing the UK market including market strategy, product, customer acquisition and retention.

Key Responsibilities

  • Develop country strategy, positioning and growth.
  • Develop, manage and implement a direct response marketing plan.
  • Develop acquisition marketing activities across the market in cooperation with the Acquisition team.
  • Develop, manage and execute CRM strategies including customer behavior analysis, segmentation, creation of promotions and message.
  • Oversee development, planning and execution of marketing and promotion activities for the market.
  • Responsible for localization of product.
  • Optimize presentation and promotion of Sportsbook games to ensure maximum player volume.
  • Responsible for the local website including content and look and feel ensuring it has local focus.
  • Responsible for brand communication including PR, word-of-mouth and social media strategies and tactics to achieve positive media coverage.
  • Deliver relevant local payment solutions for the market.
  • Monitor and report to the Management Team of business KPIs.


  • At least 4 years work experience in a B2C online business.
  • Experience in the development of direct marketing strategy, creative and implementation processes
  • Experience as a Country Manager with an e-gaming business is desirable.
  • Experience acquiring customers and growing businesses.
  • Native British speaker.
  • Good understanding of online and direct response marketing
  • Highly Organized
  • Experience managing a team
  • Ability to do strategic and hands-on work

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