Senior Digital Analyst

  • Location: Gibraltar
  • Salary: £45,000 to £60,000 pa.
  • Type: Permanent
  • Job reference: 19711

My client is looking for 2 Senior Digital Analysts to join their Digital Analytics Team in Gibraltar.  One role will be dedicated to Sports betting and the other Gaming and Cross-sell.  Both roles will be embedded in their respective business units, but will report to the Head of Digital Analytics.

Role Specifics  

  • Are you a seasoned Digital Analyst looking for a high degree of autonomy and influence?
  • Do you relish the opportunity to drive change through embedding data into business and marketing decisions? 
  • Is working with enterprise analytics and testing technology in a market-leading organisation important to you?

Your main responsibilities will include but not be limited to:

  • Take ownership of the Digital Analytics function as it applies to Gaming/Cross-sell or Sports betting operations
  • Provide detailed analysis and recommendations based on customer data from Digital Analytics
  • Constantly put customer experience at the heart of the business, and use data to improve customer outcomes and increase profitability
  • Proactively identify profitable improvements across websites, apps and campaigns, with suggestions for A/B testing and targeted promotions 
  • Map out customer journeys and conversion funnels in Gaming/Cross-sell and Sports betting and identify customer struggle and areas for improvement
  • Drive change by embedding data in business and marketing decisions
  • Work closely with product managers and key stakeholders to influence the business
  • Help drive the company’s personalisation plans • Undertake training on optimisation and analysis tools as required

To be successful in this role you must demonstrate: 

  • Keen interest and extensive knowledge of online gaming or sports betting
  • Expert knowledge of enterprise Digital Analytics, ideally Adobe Analytics, and ideally within either sports betting or gaming
  • Experience of A/B testing and optimisation
  • Ability to work independently and drive change
  • Excellent communication skills 
  • Comfortable presenting data and strategy at all levels
  • Broad experience in online marketing, both web and mobile
  • Strong team player – persuasive, plausible, calm and pragmatic
  • A passion for digital marketing and self-development
  • Adobe Analytics expertise would be an advantage
  • Adobe Target expertise would be an advantage
  • E-commerce experience would be an advantage
  • Content management and web publishing experience would be an advantage

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