Product Marketing

  • Location: Barcelona
  • Salary: €30,000 to €40,000
  • Type: Permanent
  • Job reference: 25596

International Gaming company with over 10 years in the market is looking to hire a Product Marketing Specialist to join the team in Barcelona.

KEY RESPONSIBILITIES:

  • Develop product marketing strategy and go-to market plans
  • Actively seeking for new ideas to generate user interest, engagement and Product revenue growth
  • Develop, execute and monitor: activities, campaigns and promotions to drive Product revenue growth, user interest and engagement (in-app promotions, inbound marketing, in-app campaigns, stores content, emailing, user surveys, users reviews, in-app events)
  • Responsibility for Product´s online content, stores content and pricing (Google Play, App Store) in collaboration with Content Marketing Manager and Product Manager
  • A / B Testing of store content, product icons, images, in-app and emailing campaigns in collaboration with Content Marketing Manager
  • Consulting and work closely with Product, Design and Business Intelligence team to assure best decisions
  • Cooperation with Product Manager on Product Development based on digital data analysis (user journey, churn, retention, in-app purchases, tracked events etc.)
  • Work with ASO and SEO tools to optimize store content, analyze competition, keywords in stores and keywords on the web in collaboration with Content Marketing Manager
  • Working closely with digital marketing automation platform, data tools and platforms
  • Ability to measure data results, generate conclusions that lead to correct decisions
  • Monthly analysis of the competitors marketing content and reporting

EXPERIENCE & SKILLS:

  • Excellent communication abilities (Spanish obligatory, English is a plus)
  • Experience in mobile game product marketing, producer or similar roles is obligatory
  • Driven marketer with marketing experience in gaming, mobile app or digital products
  • Background in mobile app data analysis, knowledge of in-app data key parameters, analytical skills
  • Ability to demonstrate examples of previous experience
  • Creativity, proactivity and ability to generate new ideas
  • Self-management to be able to coordinate own tasks and projects
  • Teamwork, project and task management skills

 BENEFITS:

  • Flexible schedule
  • Health insurance
  • Life insurance
  • Excellent working space

Are you interested in becoming part of the team? Then apply with your CV and we will get in touch soon.

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