PPC Specialist

  • Location: London
  • Salary: £30,000 to £35,000 pa
  • Type: Permanent
  • Job reference: 22245

PPC Account Manager

Role Summary

The PPC Account Manager will be responsible for growth and optimisation of the client’s campaigns. Responsibilities include day-to-day paid search campaigns management, ad copy testing, landing pages optimisation and strategy implementation. Solid “hands-on” PPC and analytics experience is essential for this role.

Key Responsibilities

  • Assume responsibility for developing and maintaining a high-class PPC campaign.
  • Ensuring delivery meets the client’s campaign requirements and KPIs.
  • Day-to-day management/optimisation of campaigns using the in-house bidding tool.
  • Work with the clients on strategy, budgeting and forecasting.
  • Detailed reporting and data analysis on performance recommendations e.g. landing page optimisation, improving user journey and lifetime value for client.
  • Build and manage the relationship with the clients and ensure we are working towards meeting their objectives and KPIs.

Essential Skills & Experience

  • 2+ years PPC experience with Google & Bing.
  • Managing medium to large budgets, and experienced in delivering significant PPC campaigns with proven success.
  • Knowledge of tracking systems and analytics software.
  • Strong analytical / reporting skills with an advanced working knowledge of Microsoft Excel 
  • Strong communication skills with the ability to be able to communicate effectively with all levels within the business.
  • Team player with personal characteristics that engender trust and confidence.
  • Highly analytical, focused and results-driven.
  • Ability to take on responsibility for own projects.
  • Must have flexible attitude and the ability to work under pressure.

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