Marketing Product Analyst

  • Location: London
  • Salary: Competitive + Benefits
  • Type: Permanent
  • Job reference: 24758

Company details

I am currently working with the UK’s 1 Odds Comparison site the team is made up of over 100 motivated and hardworking individuals based in London, Italy and Sydney.

Our team is split into a number of squads, aligned to our core business areas. This means that we have end to end teams, who take ownership of our products, working closely together to directly impact their success. The UK online gambling industry has been one of the fastest growing and technologically innovative sectors in recent years and we are no different. We use cutting edge technology to hold our place at the centre of the industry, being a key player in client brand awareness and acquisition for bookmakers.

It's a great time to join our ambitious team and get involved with a business that is focused, fast paced and a really great place to work. You'll be encouraged to share your ideas, try new things (and not worry if they don't go right the first time!) and take ownership of your own development. We have a training fund for you to spend each year, as well as an extremely competitive performance related bonus scheme. We also have; a beer fridge, pizza Friday's, sport always on in the office and regular social events at team and company level!

What we need in a Marketing Product Analyst

  • Identify key user journeys and flows across desktop, mobile and tablet products
  • Work with our Product team to measure the effectiveness of development and product releases whilst establishing key success KPI's at the start of every project
  • Work with teams across Development, Marketing Analytics and more to determine functional report requirements
  • Analyse and understand the key behaviours, user flows and drivers behind conversion rate
  • Drive and challenge the business to optimise conversion rate through A/B testing and insight
  • Manage and create A/B tests alongside Development team
  • Deliver actionable insights from A/B tests
  • Identify opportunities to improve user experience and journeys across the site
  • Develop and maintain analytical tools (GA 360) as well as training and advising the business how to use them more effectively
  • Is comfortable working in an Agile, lean environment

You should also be…

A strong team player and whilst a keen interest in sports and the betting industry is not essential, it would be nice to have.

Essential:

  • Previous experience of insight analytics
  • Extensive experience with Google Analytics/ Google Analytics 360
  • Understanding and experience of Google Tag Manager (creating, testing and publishing tags)
  • A strong understanding of the latest developments in data analysis and conversion rate optimisation
  • Track record in delivering actionable insight to improve conversion rate
  • Experience and/or management of an A/B testing tool e.g. Maxymiser, Optimizely, Qubit etc
  • Advanced Excel skills and sound understanding of campaign reporting and analysis
  • Able to gather and present results, with a view to improving customer experience and the overall product
  • Reliable and takes pride in the quality of their work
  • Flexible – maintains effectiveness in a fast moving and/or changing environment and with varying tasks, responsibilities or people
  • Self-motivated – must be able to work unsupervised
  • Excellent communication skills and the ability to present data in a user-friendly format

Nice to have:

  • Experience with aggregator products (price comparison engines) / affiliate products / products that are underpinned by the need for people to soak up complex information quickly and transact frequently (in our case: daily)
  • Keen interest in sports and the betting industry
  • Knowledge of SQL and running your own queries
  • Knowledge of “Big Data” platforms (ideally Big Query)

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