Insight Analyst - Gaming

  • Location: London/Gibraltar
  • Salary: £40,000 pa
  • Type: Permanent
  • Job reference: 20583

The Team

This is a role within the Gaming team. You will be responsible for delivering the insight and analysis that drives marketing and product decisions for Gaming – with a focus on Poker, Bingo, Exchange Games, and International Growth in overall Gaming. 

Role Summary

You will be responsible for conducting detailed analysis across a broad spectrum including deep dives, player segmentation, campaign analysis, CRM optimisation, player lifecycle and cross product optimization. 

The role requires a strong analytical background coupled with an ability to relate results to the player experience and form recommendations which add value. 

Essential Skills & Experience 

  • Strong analytical skills and the ability to deal with large volumes of numerical data. 
  • Hands-on experience working with Business Analytics and Big Data tools (e.g. PLSQL, Business Objects, data cubes, or similar) and proficient in writing queries using SQL. 
  • Ability to connect analytical findings to a deep understanding of the customer in order to develop strategies that improve the customer experience and drive growth. 
  • Advanced level MS Excel required. Experience working with power pivot and power views an advantage. 
  • Good understanding of online customer behaviour and behavioural analysis strategies. 
  • Experience with CRM related analysis including customer segmentation's, campaign analysis and costing. 
  • Ability to manage multiple parallel tasks and work within project time lines. 
  • Works well both individually and as part of a team. 

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