Head of Marketing

  • Location: Malta
  • Salary: Very Attractive (DOE)
  • Type: Permanent
  • Job reference: 23312

The client, a very successful iGaming operator offering both Poker and Casino products, are expanding their operations and require a highly experienced marketing professional.

This is a critical role for the business and therefore the client is looking for someone with a thorough understanding of both Caisno and Poker verticals of iGaming as well as someone experienced in building up teams and being hands on in operations as well as creating strategies, both acquisition and retention focused.

The Marketing Manager will work with the Marketing function, and across the Casino and Poker business unit (Product, Operations, VIP etc.) in order to maximize the effectiveness of the Marketing function.


In particular, the Marketing Manager will:

  • Define the objectives to be delivered by the Marketing function
  • Represent the brands in all interactions with the Marketing function
  • Provide the link between Marketing and Product Development - prioritizing marketing tools, feature development and new purchase packages
  • Project Manage key product initiatives, including new game launches and product features
  • Work with the GM to define the high-level brand strategy, including positioning / strategy, multi-brand strategy, competitor analysis and geographical expansion
  • Oversee personnel across the Casino and Poker brands

Requirements:

  • Degree level education in Business/Marketing field. BA / BS / MBA or 5+ years’ experience in proven high-scale, performance marketing  and/or product.
  • Minimum 4 years in the iGaming industry and 3 years of Strategic Marketing Management role or similar.
  • Strong understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROAS/CPPC, ROI, LTV).
  • Proven ability to work with cross-functional teams and successfully launch new products in an Agile environment.
  • Objective, detailed and analytical in you analysis of the requirements and creative in your solutions.
  • Advanced verbal and written communication skills,.
  • Adaptable in communicating ideas and processes effectively to different audiences.
  • It is vitally important to see how the relationships between all parts of the marketing and product related plans work, and to manage them effectively.

What you will get:

  • The chance to work with a leading iGaming company and a growing brand in a multicultural environment
  • Travelling opportunities
  • Very competitive remuneration packages
  • Additional benefits including health insurance

Interested? Apply directly or send your cv to chanelle.demanuele@pentasia.com and we can discuss further.

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