Head of B2C Marketing

  • Location: Europe
  • Salary: Attractive
  • Type: Permanent
  • Job reference: 23133

Job Description:

  • Develop and execute Company’s B2C marketing strategy
  • Build a 3-year financial plan that drives individual customer growth and profitability
  • Oversee the end-to-end execution of integrated B2C marketing campaigns, focused on driving customer acquisition, engagement, and retention via multi-channel marketing, including Email, Onsite, Internet Marketing, Social, and more
  • Establish goals for the growth of B2C Marketing; adjust and evolve programs over time to meet these goals
  • Audit existing tools and systems and present assessment of any gaps in technology stack and/or data needed to drive B2C performance and scale
  • Identify the Company’s most profitable customer segments and map back to marketing campaigns and cost
  • Work closely with the cross-functional teams on budget and planning
  • Build a robust channel testing strategy that allows for continual learning and optimization of channel mix

Qualifications and Education Requirements:

  • Master’s degree preferably in Marketing, PR and Communication or Business administration
  • At least 3 years of previous experience in B2C digital marketing with ability to manage a meaningful budget, revenue numbers and team  
  • Understanding of both B2B and B2C business models- experience with a B2C2B strategy is a plus
  • Strong spoken and written  English  skills
  • Strong understanding of effective PR and Marketing Communications
  • An ability to lead and inspire marketing team
  • Ability to identify, hire, manage, and retain key talent as you build out a B2C-focused team

 

 

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