Head of Affiliates

  • Location: Asia
  • Salary: Negotiable
  • Type: Permanent
  • Job reference: 24154

We are growing fast and planning to launch new business operation in Asia. For this purpose, we are looking for and experienced Asian Affiliate Manager with proven track record and validated industry connection to lead our Asian formation affiliate business.


LANGUAGE SKILLS:

  • Strong comment in written and spoken English - Must
  • Chinese, Thai and Vietnamese is big – Big plus


EXPERIENCE:

  • 5+ years' experience in managing affiliate activities in Asia for an online casino company.
  • Proven experience in recruiting new affiliates, negotiating deals, monitoring, tracking and evaluating all affiliate marketing activity and reporting ROI of campaigns;
  • Experience creating and executing online marketing campaigns that stimulate new sign ups and increased revenue via 3rd party affiliate sites
  • Managerial experience – Candidate will build a team of affiliate managers and report the performance to company HQ


RESPONSIBILITIES AND DUTIES:

  • Recruitment of new affiliates;
  • Account managing a portfolio of affiliate partners via email, phone, newsletters and forums to maximise revenue generation;
  • Nurturing affiliates to deliver incremental revenue month on month, and negotiating bespoke commercial deals where necessary to attract additional revenue;
  • Managing new projects that support conversion and retention of new & existing digital Wallet affiliates that are onboarded to the program;
  • Developing strategy briefs and online campaign marketing activities for existing affiliates including conceptualization of key affiliate marketing messages, copy and creative ideas, execution and live placement;
  • Monitoring, tracking and evaluating all affiliate marketing activity and reporting ROI of campaigns;
  • Working with the marketing services creative and web development teams to deliver marketing assets that optimise acquisition marketing opportunities via affiliate sites;
  • Maintaining full awareness and understanding of appropriate legislation and best practice for affiliate marketing initiatives;
  • Creating quarterly affiliate promotions and incentives to keep existing affiliates actively promoting Digital Wallets on their sites;
  • Developing unique content for monthly affiliate newsletters including affiliate industry updates, Digital Wallet product and promotional news as well as other relevant affiliate content;
  • Monitoring and participating in main Affiliate marketing forums and events to strengthen existing affiliate relationships – locally and abroad as required;
  • Front line contact with existing affiliates – handling queries, commercial negotiations and affiliate support and FAQ responses;
  • Attend industry shows, events;
  • Report regularly on performance versus plans.

Back to vacancies Apply for this job