DACH Country Manager

  • Location: Remote [Germany]
  • Salary: €100,000 pa
  • Type: Permanent
  • Job reference: 22445

Our client is one of main bookmakers in Europe. the members can enjoy over 200 different types of bets on more than 30 sports via an intuitive and user-friendly interface featuring 1 click betting, a superb live betting platform and access to some of the most popular promotions online today.

Job Description

Responsible for developing the DACH markets including market strategy, product, customer acquisition and retention.

Key Responsibilities

  • Develop country strategy, positioning and growth.
  • Develop, manage and implement a direct response marketing plan.
  • Develop acquisition marketing activities across the market in cooperation with the Acquisition team.
  • Develop, manage and execute CRM strategies including customer behavior analysis, segmentation, creation of promotions and message.
  • Oversee development, planning and execution of marketing and promotion activities for the market.
  • Responsible for localization of product.
  • Optimize presentation and promotion of Sportsbook games to ensure maximum player volume.
  • Responsible for the local website including content and look and feel ensuring it has local focus.
  • Responsible for brand communication including PR, word-of-mouth and social media strategies and tactics to achieve positive media coverage.
  • Deliver relevant local payment solutions for the market.
  • Monitor and report to the Management Team of business KPIs.


  • At least 4 years work experience in a B2C online business.
  • Experience in the development of direct marketing strategy, creative and implementation processes
  • Experience as a Country Manager with an e-gaming business is desirable.
  • Experience acquiring customers and growing businesses.
  • Native German speaker.
  • Good understanding of online and direct response marketing
  • Highly Organized
  • Experience managing a team
  • Ability to do strategic and hands-on work

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