CRO Manager (Conversion Rate Optimisation)

  • Location: Malta
  • Salary: Very Attractive (DOE)
  • Type: Permanent
  • Job reference: 24770

A well established iGaming operator is looking to strengthen their User Experience department and therefore seeking an experienced CRO Manager.

The CRO Manager will be responsible for creating and implementing a successful test road map for casino and sports book and communicating with stakeholders at all levels within the organisation to create actionable insights to improve the customer experience.

Principal Responsibilities:

  • Represents customer and player behavioural data at all stages of the product lifecycle including product planning, design, testing, and post-release measurement stages. 
  • Be involved in defining an overarching research and testing strategy for all target audience touchpoints originating outside the site, for example, affiliate landing pages, emails, online marketing campaigns, and so on. In this last respect, the CRO manager provides an optimisation agency service to the Marketing Department as one of its major clients. Stakeholder input is therefore required.
  • Defines and implements the Optimisation and Research (O&R) roadmap
  • Defines O&R best practice and related governance mechanisms to ensure scientific rigour in research and hypotheses testing.
  • Leads and manages all research and testing (A/BT and MVT) projects from start to finish.
  • Spearheads (and advocates) user testing, usability tests, competitive benchmarking and other relevant tests to feedback into the UX design process and product lifecycle.
  • Analyses results and draws appropriate conclusions based on evidence and statistical tools.
  • Researches ideas for new optimisation opportunities.
  • Executes projects and initiatives as prioritised within the optimisation roadmaps. Maintains close working relationship with clients informing on progress and results of concluded tests. (Would need to come up with SLAs and method for prioritising among optimisation/research requests).
  • Organises workstream and mentor direct reports.
  • Participate as a stakeholder in diverse projects and initiatives as required.

Personal Skills & Experience:

  • 2 years’ experience in creating test plans, using testing software and analysing test results.
  • Knowledge of A/B Testing
  • Strong knowledge of Google Analytics and other web behaviour and personalisation tools.
  • Excellent communication and interpersonal skills.
  • A passion for creating a great user experience
  • Be a great team player with excellent communication skills and the ability to manage multiple projects simultaneously
  • Highly analytical and data-driven.
  • Numerate and articulate.

What you will get:

  • Very competitive remuneration package including base salary and additional benefits.
  • The opportunity to work with a well-established brand that is ever growing.
  • The opportunity to work in a multicultural environment that promotes growth and progression.

If interested and have the right experience or feel this good be the right next step for you, please apply directly or send an email to chanelle.demanuele@pentasia.com and we can talk more.

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