CRM Manager

  • Location: Stockholm
  • Salary: €50,000
  • Type: Permanent
  • Job reference: 22538

About the company

The company is the dedicated online casino site for players who love table games. We believe that when creating a world class Live Casino experience, it all starts by respecting the player and honoring the skill and the thrill in these games. Our mission is clear: we exist to take back the pride of table games.

Job description:

The CRM Manager will be responsible for setting and executing the CRM strategy - focusing on acquisition, retention and conversion through a variety of media for existing players. The CRM Manager will be a part of the marketing team and will report to COO/CMO

This is a full time, permanent position to be based in Stockholm.

Key tasks:

  • Overall responsibility of planning and executing CRM strategy for the company.
  • Review and prioritize daily tasks with Optimove (the crm system) and other tools.
  • Plan, manage and analyze promotions and activities in various channels, to continuous improvement.

This included but not limited to site-wide promotions, email plus sms marketing and extent media buying.

  • Follow up and analyze on customer retention campaigns to increase effect.
  • Coordinate improvement of existing email templates and creation of new ones when needed (graphics, content, translation) together with rest of the team.
  • Continuous reporting and KPIs tracking.
  • Create and executing campaigns


  • The role is based in Stockholm
  • 2-5 years of experience from working with iGaming and Marketing.
  • Good analytical capabilities.
  • Highly organized and dynamic.
  • Creative, identifying opportunities and have a genuine interest in the iGaming market.
  • Fluent in English and have excellent writing skills.
  • Basic excel skills.
  • Ability to create and executing campaigns following Brand guidelines.


  • Previous experience within online casino is an enormous advantage.
  • Advanced excel skills.
  • Previous Leader experience.

What we offer

As the CRM Manager at the company, you will be offered a unique, fun and challenging role within a global startup company. We believe in developing, supporting and rewarding your commitment to work for us. We recognize hard work along with high ambitions and believe in a creative and friendly environment, where our employees have every chance to grow in their careers.

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