CRM Manager

  • Location: London
  • Salary: £40,000 to £50,000
  • Type: Permanent
  • Job reference: 21835

Pentasia is working with an exciting new mobile focused start up operation in London in order to find a CRM Manager to take ownership of all loyalty and retention marketing campaigns and promotions for the business.


  • Manage and execute all CRM campaigns and promotions ensuring they are consistent, relevant and aligned with all areas of the business. 
  • Provide in depth analysis and optimisation techniques in order to measure all promotional ROI across each campaign. 
  • Managing the promotional calendar and road map in accordance with brand guidelines.?
  • Effective player segmentation 


  • 2+ years experience in a CRM Management capacity focused on player/customer loyalty around retention, optimisation, reactivation, bonuses etc.
  • Comfortable working in and alongside industries such as adult entertainment 
  • Experience in Salesforce essential. Mail Chimp and Campaign Monitor desirable. 
  • High attention to detail and incredibly analytical/numbers driven


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