CRM Campaign Manager

  • Location: Malta
  • Salary: 35,000
  • Type: Permanent
  • Job reference: 25221

Typical tasks will include: 

  • Working closely with the Head of CRM when it comes to planning and coordinating multi-channel, segmented life cycle campaigns
  • Utilize customer list management skills for A/B testing and segmentation to discover best practices within each customer segment
  • Develop an annual campaign calendar divided into quarterly and monthly action plans in co-operation with management, business operations and product or game launches
  • Production and delivery of CRM campaign briefs
  • Perform quality control checks on the quality and content of all campaigns across different client/browser/device combinations and ensure sign off for all main languages
  • Deliver innovative campaigns, focusing on onboarding, retaining and reactivating our player-base along with differentiating the brand against competitors
  • Manage communication of campaigns across different channels including Email, onsite, direct mail, forums, PR and social media
  • Project management to deliver the campaigns, working with the design, content and games team, country managers, the acquisition team and third-party suppliers to deliver all elements, on time and on budget
  • Manage CRM campaign budget
  • Model and forecast campaign performance and expected costs as a part of the planning process
  • Manage the Profit & Loss of all campaigns once the campaign has ended
  • Campaign evaluation and recommendations for future planning
  • Ensure that the whole team captures and implements the key learnings
  • Keeping abreast of industry trends and providing competitor analysis where relevant

Who are you?

  • You take initiative, have great organisational skills and is a self-motivated team player
  • You have strong technical and analytic capabilities and is results driven
  • Have previous experience of owning and managing online marketing campaigns with excellent knowledge in online casino
  • Fluent in English 

Interested?

Contact me for more information or simply apply with your CV.

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