Conversion Project Manager

  • Location: Phiilippines
  • Salary: based on experience
  • Type: Permanent
  • Job reference: 24007

Client

Our client is a successful and reputable e-commerce brand within the industry. As they are expanding heavily, they are now seeking a successful Conversion Project Manager for their Team in Hong Kong

The Role

  • Help manage the roadmap and strategic direction of the conversion program for all verticals
  • Work on all aspects of online conversion and enhance new and existing conversion initiatives
  • Deliver improved conversion statistics through AB and Multivariate testing
  • Optimize the use of VWO or similar and report key findings to business leaders
  • Optimize source traffic and marketing channels tracking
  • Optimize daily/weekly conversion dashboard and distribute to stakeholders
  • Work with retention and acquisition marketing and business teams to deliver significant financial value to the business through conversion optimization
  • Responsible of the Optimization of the First Purchase Journey, including but not only: Top of the Funnel, Welcome Offers and Landing/Entry Pages
  • Support on Traffic acquisition and Responsible for Click funnel optimization for the Site Network Support and Collaborate with clients and partners on UX Optimization, Ecomm and other
  • Collaborate with the clients and internal experts on building A/B and MVT testing roadmaps and programs.
  • Enable rapid experimentation by working with designers, product managers, developers, and marketing managers to prioritize testing opportunities
  • Provide post-experiment feedback and data driven analysis on results
  • Delineate customer experience maps to describe the customer experience across channels in order to define the best ways to optimize the journey
  • Provide help on how to optimize different communication channels. Assist on how to use the different ways to communicate and interact with our customers (email, web, mobile, push, sms) and ensure that we contact each customer with best channel/moment combination possible

Skills

  • 3-5 years in conversion management – igaming experience is a big plus
  • Educated to graduate level
  • Expert user knowledge of A/B testing
  • Excellent knowledge of behavioral targeting, monetization modelling and solutions design
  • Excellent Communication skills, both written and verbal
  • Ability to communicate and present findings coherently

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