Casino Marketing Specialist

  • Location: Taiwan
  • Salary: Negotiable
  • Type: Permanent
  • Job reference: 23079

Casino Marketing Specialist

The position covers several aspects of B2C marketing and requires close cooperation with Sales and Affiliates Teams, Sports Marketing Team and Casino Manager. The position includes: update the website content, upload new casino games, execute emails/SMS campaigns, monitor player activity and handle marketing needs of the acquisition department. The position also requires competition monitoring and reporting on CRM campaigns.

Your role:

  • Manage full process of adding new casino games to the sites, including testing and creation of marketing materials/campaigns related to latest additions
  • Create landing pages, newsletter and banners for acquisition department
  • Regular competition analysis – promotions and product aspect.
  • Develop a thorough understanding of the customer base. Analyze and fully segment the customer base in order to deliver effective customer communications to all customer segments. 
  • Delivery of CRM campaigns: Create load and test HTML emails/ SMS / push notifications / recorded calls and follow up on campaign performance.
  • Follow up with execution of monthly reports on CRM activity: Track response, traffic, click-troughs and other key metrics to evaluate the effectiveness and offering advice and guidance on optimization. 
  • Monitor customer activity on a daily basis.

About you:

  • Fluent in English – essential.
  • Fluent in any other foreign language (native level) – advantage. 
  • German, Swedish, or Italian preferably.
  • Very good Excel skills – a MUST.
  • Previous experience in online casino – advantage.
  • HTML skills a big plus but not necessary.
  • Excellent attention to detail.
  • Good communication skills.
  • Pro-active and enthusiastic to learn.
  • Strong organization skills.
  • Team player with analytical thinking.
  • Be data savvy – be interested and able to analyze player patterns and CRM data. 
  • You must be reliable and committed to delivering results.

Why join our Team?

Here we're working really hard (yet not burning-out-hard), but also learning and developing fast (like Usain-Bolt-fast). We are looking for smart and focused people who represent the team spirit and are trustworthy allies in achieving great results. The business environment provokes us to be dynamic and innovative and that’s exactly what we are. We offer great career opportunities – you simply have to seize them.

What we offer as benefits:

  • Very good remuneration!
  • Plenty of social benefits: additional health insurance, sport activities, food vouchers…
  • Regular bonuses based on personal results.
  • Training and certification programs.
  • Formal review process twice a year.
  • Opportunity to join a team of great professionals (like you).
  • Dynamic and friendly work environment.
  • Open and transparent communication.
  • Team activities, (memorable) team buildings, Christmas party. 
  • Brand new office.

License No: 4S7347

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