Insight Analyst

  • Location: London
  • Salary: 40,000 - 45,000 + Benefits + Bonus
  • Type: Permanent
  • Job reference: 23863

About the company

Our client is one of the world’s strongest bitcoin growth-stage companies, offering a range of technology driven solutions to the online gaming sector, including working with the world's largest crypto casino and sportsbook operator.

The opportunity

This market-leading business has experienced triple digit growth since inception and is looking for marketers with the kind of profile that can support the continuation of this growth.  Those advancing way ahead of the average and aiming to continue their growth and development at as rapid pace as possible.

In return, the opportunity offers a career without any ceiling, those recruited into this position will be expected to be running departments in the next three years. The varied experience on offer, working across multiple teams, makes this an ideal role for a future CMO. The targets are aggressive, but if you’re willing to invest additional time into learning, developing and achieving above the norm, then this opportunity is right for you.

Job Description/Purpose

Reporting directly into the Head of Customer Experience, but working across the marketing team, the Business Insights Manager will have wide-ranging responsibility delivering, analyzing and embedding the data that sits behind our data-driven marketing strategy

  • Use our real-time data tools, surveys and any other sources to collate and delivery monthly and quarterly reports and presentations to our C-level team
  • Working with the Marketing & Product team to shape strategic and tactical plans based on genuine consumer insight
  • Define insight gaps to deliver against customer needs and strategic priorities, ensuring research learnings and insights are translated into clear recommendations for journey development, user experience, and new product development
  • Provide guidance to marketing teams to support the design and execution of marketing campaigns and channel strategies.
  • Manage the assessment and communication of data and KPIs across web analytics, social media activity, customer engagement and satisfaction
  • Working with our data science unit, manage end to end delivery of a range of structured initiatives and projects (such as strategy scenarios, budgets/forecasts, performance monitoring, ad evaluation, promo analysis, churn drivers analysis)
  • Manage the annual market research budget within agreed limits


  • Experience working in a BI or market research role, with strong results to show already
  • Strong academic record to degree level, preferably in an arts or marketing discipline from a top tier University
  • Needs to be ambitious, with a desire to be the best in the career they choose
  • Exceptional written word
  • Strong MS Office desktop publishing skills in particular Excel
  • Experience working in start-up environment
  • Knowledgeable of a wide range of sports in the context of betting
  • Demonstrable knowledge of cryptocurrency
  • Experienced with a range of content management systems
  • Proven data analyst especially Google Analytics

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